You will produce a report of approximately 3000 words which describes and evaluates the new product or service development processes in the context of a creative business of your choice [Learning Outcome 3]
You will be required to develop insights into new product development in a business or industry of your choosing and this may be your own potential enterprise [Learning Outcome 2] Your report should show the results of your investigation into new product development in this context and you should then evaluate this by comparison with relevant theory [Learning Outcome 1]
The areas you must comment on include product/service triggers and feasibility, devising a brief, incorporating consumer needs, roles of different function areas and how they communicate and final implementation. You will also present your report findings in a concise and effective online presentation.

This module will provide you with the knowledge and management skills you will need to succeed in your future career either within your own creative enterprise or as an employee. The module will begin with a presentation of the total design process which applies equally to the development of new services and products. This will introduce you to the new product development cycle -from first ideas to distribution and sale of product and the place of design and other functions -marketing, finance and
production -in this process. There will be a focus on the requirement for innovation and meeting the needs of users by applying appropriate market information. The assignment for this module will provide you with an opportunity to apply the theory to your own area of the creative enterprise and you will also with the support of staff, develop your communication skills.

The main focus will be on self instruction, within a tightly structured framework and relying largely (but not exclusively) on materials supplied. Week by week you will work through self-instructional course material (delivered via Blackboard), which provides the framework and focus for reading key texts and papers and undertaking the specific tasks set. This work will be undertaken on an individual basis, but at
various points you will be expected to interact and share material with other students in your learning group and your tutor (12 hours).

A computer for accessing Blackboard, websites and electronic journals.
Course texts and course learning pack.
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.

Bruce,M & Bessant, J. (2002) Design in Business. Strategic Innovation through Design. Prentice Hall
ISBN 0273643746
England, E and Finney, A (2002) Managing Multimedia Book 2. Addison-Wesley. ISBN 0-201-72898-0
Hollins,G & B. (1991) Total Design -managing the design process in the service sector. Pitman ISBN
0273033387
Bruce, M & Cooper, R (2001) Creative Product Design A Practical Guide to Requirements Capture
Management. Wiley ISBN 0471987204
Trott, P (2002) Innovation Management and New Product Development. FT Publications. ISBN