A WRITTEN REPORT length 4000 WORDS weighted at 80% (LO 1;2;3)
A CRITICAL ANALYSIS length 1000 WORDS weighted at 10% (LO 1;3)
A Presentation Seminar (normally consisting of 10-15 power-point slides and equivalent to 1000 WORDS] weighted at 10% (LO 2;3)

In this module each element of the assessed work must be attempted in order to achieve a pass.

This module provides an opportunity for you to consider how design is managed in the context of different organisations. You will consider how design relates to other business functions like marketing, finance and production, particularly in the new product development process. You will learn how organisational structure, culture and strategy can impact on design. The use of design as a strategic tool creating competitive advantage will also be investigated and will be illustrated through case studies.

The main focus will be on self instruction, within a tightly structured framework and relying largely (but not exclusively) on materials supplied. Week by week you will work through self-instructional course material (delivered via Blackboard), which provides the framework and focus for reading key texts and papers and undertaking the specific tasks set. This work will be undertaken on an individual basis, but at various points you will be expected to interact and share material with other students in your learning group and your tutor.

A computer for accessing Blackboard, websites and electronic journals.
Course texts and course learning pack.
The Blackboard virtual learning environment will be available to support this module.
Details will be supplied in the module handbook.

Bessant, J. and Bruce, M. (2002) Design in Business: strategic innovation through design. FT/Prentice Hall, London.
Best, K. (2006) Design Management: managing design strategy, process and implementation. AVA Publishing, Switzerland.
Jerrard, R. and Hands, D. (2007) Design Management: fieldwork and applications. Routledge Taylor Francis, London.
Philips, P. (2004) Creating the Perfect Design Brief. Allworth Press, New York.
Press, M and Cooper, R. (2003) The Design Experience: the role of design and designers in the 21st century. Ashgate, London.

Webography
http://www.dmi.org (Design Management Institute)
http://www.design-council.org.uk (Design Council)
http://www.dba.org.uk (Design Business Association)
http://www.britishdesign.co.uk (British Design Initiative)
http://www.designmanagementeurope (Design Management Europe)