A REPORT length 2000 WORDS weighted at 25% (LO 1,2,4)
A CASE STUDY length 3000 WORDS weighted at 50% (LO 1,2,3,4)
A Presentation Seminar [equivalent to 1500 WORDS] weighted at 25% (LO 1,2,3,4)

To achieve a pass in this module the assessed work must demonstrate achievement of the learning outcomes as listed above.

This module aims to widen the students perspective on conventional approaches to strategic design issues, by taking into consideration emergent social, technological, cultural and political recent developments. It aims to address various emergent issues such as: Corporate Social Responsibility,
Service Design, Designing against Crime and International Joint ventures (IJV) where design plays a key fundamental role in informing strategic corporate objectives.

A computer for accessing Blackboard, websites and electronic journals
Course texts and course learning pack.
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.

Barbrook, R. (2007) Imaginary Futures: from thinking machines to the global village. Pluto Press, London.
Earls, M. (2002) Welcome to the Creative Age - bananas, business and the death of marketing. John Wiley and Sons, London.
Gladwell, M. (2001) The Tipping Point. Abacus, London.
Hands, D. (2009) Vision and Values in Design Management. AVA Publishing, Switzerland.
Press, M. & Cooper, R. (2003) The Design Experience: the role of design and designers in the Twenty-First Century. Gower, London.
Webography
http://www.ideo.com
http://www.ideasforbusiness.com
http://www.theory.org.uk
http://www.mintel.com
http://www.brandchannel.com