The main focus will be on self instruction, within a tightly structured framework and relying largely on materials supplied. Week by week you will work through self instructional course material which provides the framework and focus for reading key texts and papers and undertaking the specific tasks set. This work will be undertaken on an individual basis but at various points you will be expected to interact and share material with other students in your learning group and tutor.

This module will provide you with the knowledge and management skills you will need to succeed in your future career either within your own creative enterprise or as an employee. The module will begin with a presentation of the total design process which applies equally to the development of new services and products. This will introduce you to the new product development cycle -from first ideas to distribution and sale of product and the place of design and other functions -marketing, finance and production-in this process. There will be a focus on the requirement for innovation and meeting the needs of users by applying appropriate market information. The assignment for this module will provide you with an opportunity to apply the theory to your own area of the creative enterprise and you will also with the support of staff develop your communication skills.

(Learning Outcomes 1-4)

To achieve a pass in this module the assessed work must demonstrate achievement of the learning outcomes as listed above.

Bruce, M & Bessant, J. (2002) Design in Business. Strategic Innovation through Design, Prentice Hall
England, E and Finney, A (2002) Managing Multimedia Book 2. Addison Wesley.
Hollins, G & B. (1991) Total Design -managing the design process in the service sector. Pitman
Bruce, M & Cooper, R (2001) Creative Product Design A Practical Guide to Requirements Capture Management. Wiley
Trott, P (2002) Innovation Management and New Product Development. FT Publications

Webography
http://www.dmi.org (Design Management Institute)
http://www.design-council.org.uk (Design Council)
http://www.dba.org.uk (Design Business Association)
http://www.britishdesign.co.uk (British Design Initiative)
http://www.designmanagementeurope.org (Design Management Europe)

A computer for accessing Blackboard, websites and electronic journals.
Course texts and course learning pack.
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.