Examination 2 hours 50% (Learning outcomes 1 and 2)
Assignment (50%) (1500 words) (Learning outcome 3).

There will be a series of 1 hour lectures, which will use appropriate expertise, to introduce key concepts and explore indicative content. These will be complimented with a series of 2 hour practical workshops/Tutorials.
To show application and to develop specific areas students will work individually and within groups in workshops & tutorials. Formative feedback will be given on a regular basis in class to help student development.
(1:n)1 (1:20)2

Service Oriented Architecture / Design
Search Engine Optimisation
Location Based Services
Viral Marketing
Managing Web Sites
Effect of social networks / user generated content on business
Payment Methods / Pay per click
Business Models / Strategies
Communication with Clients
Collaborative Working
Web 2.0/Web 3.0
e-commerce
Traffic building

The Internet
Library

None

Although not built around a particular text the following will be relevant and useful.
Enge E, Spencer S, Fishkin R, Stricchiola J (2009) The Art of SEO O'Reilly Media, ISBN-10: 0596518862
Shuen A (2008) Web 2.0: A Strategy Guide - Business thinking and strategies behind successful Web 2.0 implementations, O'Reilly Media, ISBN 10:0-596-52996-1