Module Descriptors
WEB PROJECT
COWB50350
Key Facts
Faculty of Computing, Engineering and Sciences
Level 5
30 credits
Contact
Leader: Alastair Dawes
Hours of Study
Scheduled Learning and Teaching Activities: 72
Independent Study Hours: 228
Total Learning Hours: 300
Assessment
  • ASSIGNMENT weighted at 100%
Module Details
Module Indicative Content
Business
- Business Models / Strategies / Business Plans
- Working with a company
- Communication with clients
- Competitor Analysis
- Search Engine Optimisation
- E-Commerce / E-Marketing
- Analytics
- Payment Models such as Web sites and Application Models
- Marketing (including Viral and Social Media)
Projects
- Working as a team
- Project Management in the web world
- Agile methods used in web development
- Requirements Analysis
- Concept/mind mapping tools and techniques.
- Collaborative Working
- Legal Issues
- Global Issues
- Ethics
- Version Control
This module explicitly focuses on significant elements required for the achievement of the STAFFORDSHIRE GRADUATE ATTRIBUTES.

It namely addresses:
- Work ready and employable
- Understanding of enterprise and entrepreneurship
- Understanding of global issues and their place in the global economy
- Communication skills
- Presentation skills
- Skills of team working
- Independence of thought
- Skills of problem solving and creation opportunities
Module Additional Assessment Details
100% assignment - learning outcomes 1-4, group work with individual components

A group project in which an inter-disciplinary cooperative team develop a substantive web based application using recognised design principles, recognised coding methods, and recognised testing methods. The applications produced will be reflected on taking into account business needs. Final
Module Learning Strategies
24 hours of lectures, 24 hours of tutorials, 24 hours of workshops

There will be a series of lectures, which will use appropriate expertise, to introduce key concepts and explore indicative content. These will be complimented with a series of practical workshops/Tutorials.
To show application and to develop specific areas students will work individually and within groups in workshops & tutorials. Formative feedback will be given on a regular basis in class to help student development. Group discussions will take part in the slots, and the module will include invited speakers from business and the web development industry.
Module Special Admissions Requirements
Prior study of CESCOM10098-4 Web Concepts or equivalent.
Module Texts
Although not built around a particular text the following will be relevant and useful.
The Art of SEO, Enge E, Spencer S, Fishkin R, Stricchiola J (2009), O'Reilly Media, ISBN-10: 0596518862
Web 2.0: A Strategy Guide - Business thinking and strategies behind successful Web 2.0 implementations, Shuen A (2008), O'Reilly Media, ISBN 10:0-596-52996-1

Module Resources
None.