Brown, S, Imagining Marketing: Art, Aesthetics and the Avant-garde (2007) Routledge.
Carsrud, A, L, & Brannback, M, E, Entrepreneurship ( Greenwood Guides to Business) (2007) Greenwood Press
Cowan, T, In Praise of Commercial Culture (1998) Harvard University Press
Johnson, M. Problem Solved: A Primer in Design and Communications. (2002) Phaidon Press Ltd.
Lusberg, A, How to Sell Yourself: Winning Techniques for Selling Yourself (2002) Career Press
Maisel, E, Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artists (1994) Tarcher
Michels, C & Ronin, A, How to Survive and Prosper as an Artist, 5th edition: Selling Yourself Without Selling Your Soul (2001) Owl Books
Parsigian, E. K, Proposal Savvy: Creating Successful Proposals for Media Projects (1996) Sage
Price, R, M, The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise (2007) Yale University Press

20 contact hours will comprise of 4 x 5 hour days of lectures, seminars and workshops.
280 hours of independent practice in ideas generation, development, presentation and realisation supported through VLE/Blackboard
Independent use of learning resources on Blackboard
Independent reflection on the application of new learning to practice

This module sets out to equip you with advanced techniques that will support your ability to generate new ideas, to present and communicate them persuasively and to turn them into reality. It is focused on exploring the nature of the two key attributes of Creative Futures graduates: creativity and entrepreneurial thinking. Students undertaking this module will already have a wealth of specific creative skills and experience, whether this comes from undergraduate study or work experience, or both and we will look both to build on this experience and to sharpen the application of existing skills to the processes of innovation and enterprise. The module takes you from ideas generation techniques, to the selection and development of a single idea. You will then learn how to present that idea in convincing and persuasive ways, explore the value of networking and practice pitching your idea to potential partners/funders/clients. You will be encouraged to use research and reflection to inform and refine the whole process and to help you to apply your learning in the future.

A body of coursework (100%) that will typically include:
A reflective project log (LO 1-4)
A portfolio containing evidence of research, ideas generation, design/creative development and presentation materials (LO 1, 2 & 3)

Blackboard
Library
Internet access
Arts Media and Design workshops (access only on completion of Health and Safety training)