A body of coursework (100%) that will typically include:
A reflective project log (LO 1-4)
A portfolio containing evidence of research, ideas generation, design/creative development and presentation materials (LO 1, 2 & 3)

This module sets out to equip you with advanced techniques that will support your ability to generate new ideas, to present and communicate them persuasively and to turn them into reality. It is focused on exploring the nature of the two key attributes of Creative Futures graduates: creativity and entrepreneurial thinking.

Students undertaking this module will already have a wealth of specific creative skills and experience, whether this comes from undergraduate study or work practice, or both, and we will look both to build on this experience and to sharpen the application of existing skills to the processes of innovation and enterprise. The module introduces you to advanced academic practice and study skills for success at Masters level, including frameworks for reflective practice, and takes you from ideas generation techniques, to the selection and development of a single idea.

You will be supported in developing skills to ground your idea in evidence based research, and will learn how to present that idea in convincing and persuasive ways .An exploration of the value of networking and pitching your idea to potential partners/funders/clients will be undertaken, and you will be encouraged to use reflection to inform and refine the whole process to help you to apply your learning in the future.

40 contact hours will comprise of a series of lectures, seminars, workshops and tutorials.
260 hours of independent practice in ideas generation, development of evidence based research, analysis and evaluation, realisation of a final piece / project and presentation of that work, supported through VLE/Blackboard Independent use of learning resources on Blackboard Independent reflection on the application of new learning to practice

Blackboard
Library
Internet access
Arts & Creative Technologies workshops (access only on completion of Health and Safety training)

Brown, S, (2007) Imagining Marketing: Art, Aesthetics and the Avant-garde (2007) Routledge: London.
Carsrud, A, L, & Brannback, M, E. (2007) Entrepreneurship. Greenwood Press: Westport.
Cowan, T. (1998) In Praise of Commercial Culture Harvard University Press: Harvard.
Denicolo, P. & Becker, L. M. (2012) Developing research proposals. SAGE: London.
Foote, C. (2014) The Business side of creativity: the comprehensive guide to starting and running a small graphic design or communications business. 4th Ed. Norton: New York.
Johnson, M. (2012) Problem Solved: A Primer in Design and Communications. 2nd Ed. Phaidon Press Ltd: London.
Maisel, E. (1994) Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artists. Putnam: New York.
Michels, C. & Ronin, A. (2009) How to Survive and Prosper as an Artist. 6th Ed. Henry Holt: New York.
O'Reilly, D. & Kerrigan, F. (2010) Marketing the arts: a fresh approach. Routledge: London
Price, R. (2005) The Eye for Innovation : Recognizing Possibilities and Managing the Creative Enterprise. Yale University Press: New Haven, CT.
Purkiss, J. & Royston-Lee, D (2012) Brand You: Turn Your Unique Talents into a Winning Formula. Pearson: London
Wallace, M & Wray, A [2011] Critical Reading and Writing for Postgraduates. 2nd Ed. Sage: London

1. USE INDEPENDENT INITIATIVE TO GENERATE A RANGE OF SOPHISTICATED AND ORIGINAL CREATIVE IDEAS FOR INNOVATIVE PRODUCTS/SERVICES/PROCESSES, USING RECOGNISED IDEAS GENERATION TECHNIQUES, BOTH IN OPEN-ENDED AND PROBLEM-DRIVEN SITUATIONS.
[Learning; Problem Solving]

2. SELECT, FROM A WIDE RANGE OF CREATIVE IDEAS, ON THE BASIS OF COMMERCIAL, PRACTICAL AND ETHICAL PRINCIPLES, ONE VIABLE AND SUSTAINABLE IDEA AND TO DEVELOP THIS INTO A WELL-ROUNDED, ADVANCED LEVEL COMMUNICABLE PROJECT PROPOSAL WHICH IS SUPPORTED BY CURRENT RESEARCH-BASED EVIDENCE.
[Enquiry; Knowledge & Understanding; Analysis]

3. INDEPENDENTLY USE A RANGE OF TECHNIQUES THAT DRAW ON DISCIPLINARY EXPERTISE TO CARRY OUT THE SUBJECT SPECIFIC PROJECT PROPOSAL FOR AN INNOVATIVE PRODUCT, SERVICE OR PROCESS. COMMUNICATE THE OUTCOME EFFECTIVELY TO THE INTENDED AUDIENCE USING APPROPRIATE PROFESSIONAL PRESENTATION TECHNIQUES FOR THE SUBJECT AREA
[Application; Communication]

4. CRITICALLY EVALUATE ALL ASPECTS OF YOUR OWN PERFORMANCE IN GENERATING, SELECTING, DEVELOPING, TESTING AND COMMUNICATING INNOVATIVE IDEAS FOR CREATIVE PRODUCTS, SERVICES OR PROCESSES.
[Reflection]