1. Demonstrate critical understanding of the importance of content curation and its impact on businesses branding and ranking in a competitive and changing digital environment.
Knowledge & Understanding
Enquiry

2. Investigate and analyse content in line with keyword ranking to supporting organisational objectives.
Analysis
Problem Solving

3. Establish innovative approaches that demonstrate the ability to use digital channels to develop and promote content.
Application
Communication

1. Script and Storyboard for video (50%) (1500 words) (LO1)

2. Individual video presentation on an online platform such as Vimeo or YouTube for a range of different consumers and audience (15 mins) (50%) (LO2 & 3).

Marketers are increasing create and curate content for campaigns. In this module you will learn about planning and content creation. You will learn techniques to help you create plan and schedule effective content. This will include using content creation for Search Engine Optimisation (SEO)/ Search engine page ranking and how to create "Evergreen" content that stays highly ranked in search engines. It will also cover techniques such as writing for different media, blogging, digital storytelling and podcasting. You will learn how to use various filming tools and techniques including using high-definition cinema quality cameras to the effective use of gimbals for mobiles plus editing the video clips. It will also address the legal and regulatory issues to develop an understanding of how the law, broadcasting regulations, codes of conduct, all have an impact on the decisions journalists make on a day-to-day basis.

You will develop a suite of skills and grow your confidence in the key components of video production. You will also learn procedures and techniques needed to produce and self-shoot, short form video for a unique consumer.

Digital content creation is becoming ultra-valuable in a world where content is key. In this module, you will develop skills to help you create, plan and schedule effective digital marketing content, including writing techniques for different media formats such as blogging, digital storytelling and podcasting.

This module will use a mix of learning techniques and hands-on interactive tasks to explore the module content. You will be learning from best-in-class organisations and adapting these approaches to develop targeted content curation, and you will explore the implications of this on branding, SEO, customer acquisition and income/sales for businesses, influencers, etc.

You will undertake ‘formative’ assessments during the module to help you monitor your learning and provide you and us with ongoing feedback on your progress, that helps you prepare for the ‘summative assessment(s) during or at the end of the module.

Anderson, S.W. 2015, Content curation: how to avoid information overload, Corwin, Thousand Oaks, CA.

Brown, R., Waddington, S. & Chartered Institute of Public Relations 2013, Share this too: more social media solutions for PR professionals, John wiley, Chichester.

Schenk, S. & Long, B. 2015, The digital filmmaking handbook, 5th edn, Course Technology Cengage Learning, Boston, Mass.

Gloman, C.B. 2003, No-budget digital filmmaking: how to create professional-looking videos for little or no cash, McGraw-Hill, London;New York.

Goldstein, T. 2013, Handheld Hollywood's filmmaking with the iPad and iPhone, Peachpit Press, Berkeley, California.

Marcus, A. 2010, Mobile TV: customizing content and experience; mobile storytelling, creation and sharing, Springer, London

Van Tassel, J.M & Poe-Howfield, L. 2010, Managing electronic media: making, marketing and moving digital content, Focal, Oxford.

VLE learning support material to be provided for independent / self-directed learning
LinkedIn Learning
Microsoft Educator Centre
Module handbook
Open Textbook Library

https://contentmarketinginstitute.com/

https://blog.hootsuite.com/beginners-guide-to-content-curation/

https://sproutsocial.com/insights/how-to-curate-content/

http://forbes.com

http://digitalmarketinginstitute.com

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