The widespread adoption of ICT over the last three decades, both in business and in wider society, has fundamentally transformed the nature of business activities. In particular, the relationship between innovation, markets, and products has become a more accelerated system, demanding businesses adopt new tools, approaches and strategies to succeed and compete.

Issues addressed in this module may include, but not be limited to:
• Innovation processes and drivers
• Product life cycles and the new product development process
• Market adoption and adaptation
• Digital business, e-commerce and globalisation
• Innovation and digital technologies
• Disruption and disruptive business models
• The wider role of technology in business; operations and functional areas like HR, Finance and Marketing
• Horizon scanning and the potential of emergent technology; e.g. Internet of Things

A written assignment (2500 words, 50%, Learning Outcomes 1,3 & 4) addressing the impact of new technology adoption on a business and it’s model.

A group task (50%, Learning Outcomes 2,3 & 4, 2500 words equivalence) working through the process of new product design and evaluation.

The learning strategy for this module requires students to commit 300 learning hours (including assessment). This will include 36 scheduled guided learning hours and 264 hours of independent and self-directed study.

The class sessions will include formal lecture, student exercises, case study analysis, presentations and group discussions based on student experiences in the subject area.

Students will be encouraged to integrate their work based experiences with new knowledge and skills developed in the classroom as the module progresses.

Trott, P. 2011, Innovation management and new product development, 5th edn, Financial Times Prentice Hall, Harlow.

Griffin, A., Noble, C. & Durmusoglu, S. 2014, Open Innovation: New Product Development Essentials from the PDMA, 1st edn, John Wiley & Sons Inc, US.

Staffordshire University electronic resources and off-campus library facilities.
Module website
Professional Networking sites like LinkedIn
Institute of Directors

1. DEMONSTRATE A SYSTEMATIC UNDERSTANDING OF KEY ASPECTS, INCLUDING ACQUISITION OF COHERENT AND DETAILED KNOWLEDGE, OF CONTEMPORARY BUSINESS STRATEGY AND IMPLEMENTATION IN A CONNECTED, DIGITAL, GLOBAL ECONOMY.
Knowledge and Understanding

2. DESCRIBE AND COMMENT UPON CONTEMPORARY SCHOLARSHIP REGARDING INNOVATION AND PRODUCT DEVELOPMENT, AND CRITICALLY EVALUATE ARGUMENTS, ASSUMPTIONS, ABSTRACT CONCEPTS AND DATA (THAT MAY BE INCOMPLETE), TO MAKE JUDGEMENTS.
Analysis

3. COMMUNICATE AND ANALYSE INFORMATION, IDEAS, PROBLEMS, AND SOLUTIONS TO BOTH SPECIALIST AND NON-SPECIALIST AUDIENCES.
Communication

4. DEMONSTRATE AN UNDERSTANDING OF THE UNCERTAINTY, AMBIGUITY AND LIMITS OF KNOWLEDGE AROUND INNOVATION AND BUSINESS IN THE MODERN DIGITAL ECONOMY.
Learning