This module aims to ensure that students understand the processes involved in taking products to the market, particularly the role of marketing and especially the 7P’s. The 7Ps will enable students to think about and research how to achieve a competitive advantage over their competitors by incorporating processes, people, and physical ambience within their products. How differentiation created in the processes will give them a competitive advantage over competitors? What role do Quality Assurance, Risk Management and especially Stakeholders play throughout the commercialisation of a product? How should engineers consider factors such as equality and diversity, and what role this will play in product development? The students will be given an insight into how Project Management methodologies can be used to achieve the aforementioned and which methodology will be relevant to their projects of bringing products to the market.

The module will cover topics such as why Marketing and the 7P’s are essential, Segmentation, Target Market and Positioning, Internal and External Environmental Analysis and their implications, TOWS analysis, Engineering Code of Conduct and Ethics, Risk management and Stakeholder Management, Equality and Diversity, Quality Management and Project Management.

A 4000 words individual report on the commercialisation of a product and reflect on this process. The assignment is weighted at 100% and assesses learning outcomes 1, 2, 3 and 4. Meeting AHEP 4 C5, C6, C7, C8, C9, C11, C14, C15, C17, C18



Professional Body requirements mean that a minimum overall score of 40% is required to pass a module, with each element of assessment requiring a minimum mark of 30% unless otherwise stated.

The module is delivered using a mixture of taught lectures and tutorials.

This is achieved by:

Independent student learning, research, information gathering, guided reading, classroom-based lectures and tutorials.¿

Problem-solving and student-centred learning.¿

Anderson, E., Shum, M. and Zhang, J. (2018) ‘Marketing’,¿Management science, 64(2), pp. viii-. Available at: https://doi.org/10.1287/mnsc.2018.3038.



Baura, G.D. (2006)¿Engineering ethics an industrial perspective. 1st edition. Boston: Elsevier Academic Press.



Campbell, G.M. (2014)¿Project management. 1st edition. Place of publication not identified: Alpha a member of Penguin Group USA Inc.



Deeprose, Donna. (2002)¿Project management.¿Oxford, United Kingdom: Capstone Publishing.



Hu, J. and Wan, L.C. (2024) ‘How tourism memory boosts creativity? The role of openness to experience’,¿Tourism management (1982), 100, pp. 104833-. Available at: https://doi.org/10.1016/j.tourman.2023.104833.



Kiran, D.R. (2017)¿Total quality management¿: key concepts and case studies. First edition. Oxford, England: Butterworth-Heinemann.



Kotler, P.¿et al.¿(2011)¿Marketing strategy from the masters collections.¿1st edition. Upper Saddle River, New Jersey: FT Press.



Leo D. Kounis (2018)¿Quality management systems¿: a selective presentation of case-studies showcasing its evolution. Edited by L. Kounis. Place of publication not identified: IntechOpen.



Liguo, L. and Caixia, Z. (2020) ‘Analysis of Importance of Engineering Survey in Construction Engineering Quality Management’,¿IOP conference series. Materials Science and Engineering, 799(1), pp. 12002-. Available at: https://doi.org/10.1088/1757-899X/799/1/012002.



Morgan, N.A., Feng, H. and Whitler, K.A. (2018) ‘Marketing Capabilities in International Marketing’,¿Journal of International Marketing, 26(1), pp. 61–95. Available at: https://doi.org/10.1509/jim.17.0056.



Murch, Richard. and Murch, R. (2001)¿Project management. 1st edition. Upper Saddle River, NJ: Prentice Hall.



Portny, S.E. and Portny, J.L. (2022)¿Project management. 6th Edition. Hoboken, New Jersey: John Wiley & Sons, Inc.



Shum, P.K. and Yam, S.L. (2011) ‘Ethics and Law: Guiding the Invisible Hand to Correct Corporate Social Responsibility Externalities’,¿Journal of business ethics, 98(4), pp. 549–571. Available at: https://doi.org/10.1007/s10551-010-0608-9.



Smith, N.M.¿et al.¿(2021) ‘Enhancing¿Engineering¿Ethics: Role Ethics and Corporate Social Responsibility’,¿Science and engineering ethics, 27(3), pp. 28–28. Available at: https://doi.org/10.1007/s11948-021-00289-7.

PCs with internet access to carry out research during tutorials.

This module equips you with the commercialisation aspect of Engineering and products. This module will give you knowledge of business and customer requirements before indulging in R&D or improvement of currently available products in the market. How and why is marketing important? What do you find out from a PESTLE analysis and a TOWS analysis? You will develop an understanding of Project Management, Change Management and Quality Management.