Module Descriptors
PRODUCT AND MARKET EXTENSION
ENTP50019
Key Facts
Faculty of Business, Education and Law
Level 5
30 credits
Contact
Leader: William Ward
Email: John.Ward@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 48
Independent Study Hours: 252
Total Learning Hours: 300
Assessment
- REPORT weighted at 60%
- REFLECTIVE ASSIGNMENT weighted at 40%
Module Details
Module Texts
Trott P. (2005) Innovation Management and New Product Development Prentice Hall
Piercy, N (2002) Market-led Strategic Change 3rd Edition Butterworth
Piercy, N (2002) Market-led Strategic Change 3rd Edition Butterworth
Module Resources
The University Library and learning resources
Electronic data bases such as Athens and EBSCO
Electronic data bases such as Athens and EBSCO
Module Learning Strategies
The learning strategy of this module requires students to commit 300 learning hours comprising 48 hours of class support and 252 hours of independent and self-directed study.
As guidance, students may typically be expected to allocate the hours indicated below to the following activities during independent and self-directed study time;
Reading and preparation for class contact (64);worked based learning(64); additional research & reading (24);preparation of coursework assignments (100)
Action Learning Sets will be utilised, as part of the independent learning time, where students will have the opportunity to look at the real problems which concern them, rather than considering hypothetical ones. They will also enable students to make commitments to action which they would not necessarily be in a position to do after having listened to a lecture or seminar, or as an individual working in isolation.
As guidance, students may typically be expected to allocate the hours indicated below to the following activities during independent and self-directed study time;
Reading and preparation for class contact (64);worked based learning(64); additional research & reading (24);preparation of coursework assignments (100)
Action Learning Sets will be utilised, as part of the independent learning time, where students will have the opportunity to look at the real problems which concern them, rather than considering hypothetical ones. They will also enable students to make commitments to action which they would not necessarily be in a position to do after having listened to a lecture or seminar, or as an individual working in isolation.
Module Indicative Content
The module examines the process of extending the product and market aspects
of the business, including:
Developing product strategies
The process of innovation
Innovation management and New Product Development
Understanding the market
Competitor intelligence
Developing marketing plans
Product launch
Understanding business risk
of the business, including:
Developing product strategies
The process of innovation
Innovation management and New Product Development
Understanding the market
Competitor intelligence
Developing marketing plans
Product launch
Understanding business risk
Module Additional Assessment Details
A written report (2500 words) on product and market extension. (60%) (LOs 1-4)
A Reflective Journal (40%) supporting the report. (Los 1-4)
A Reflective Journal (40%) supporting the report. (Los 1-4)