Module Indicative Content
The aim of this module is to analyse situations that change agents face when responding to the needs of the organisation/market place. It will investigate a range of workplace situations where creativity and innovation are essential in order to achieve competitive advantage. This level will be considered in the context of what may be appropriate for individual organisations and the requirement to respond to the needs of the organisation or the demands of the market place.
- Creativity
- Innovation
- Bowman's strategic clock
- 6 Sigma
- TQM
- Continuous improvement
- Benchmarking
- Evaluation techniques
Module Learning Strategies
The learning strategy for this module requires students to commit 150 learning hours (including assessment). This will include 10 hours of class support and 140 hours of independent and self directed study.
There will be an initial class session to introduce the key aspects of the module content, including a summary of the blended learning material, the type of formative feedback available both through Blackboard and the Module Tutor. The nature of the summative assessment will also be examined. There will be additional tutorial support available, for students to address queries regarding the module content and to clarify any issues arising from the coursework assignment.
Students are expected to regularly engage with the blended learning material on Blackboard. This will include reading the material, undertaking additional research and formative exercises to reinforce the learning. Students will have additional support from the Module Tutor via email and phone.
Module Resources
Staffordshire University electronic resources and off-campus library facilities
Module website
Module Texts
Harvard Business essentials. (2003) Managing Creativity & Innovation Harvard Business School Publishing
Mayle, D. (2006) Managing Innovation and Change (3rd Edition) Open University
King, N. Anderson, N. (2002) Managing Innovation and Change Thompson Learning
Module Additional Assessment Details
A work based assignment of 2000 words (100%) (Learning Outcomes 1-3)
This will comprise of an assessment of the student's organisations ability to create and innovate in order to achieve competitive advantage in the market place in which it operates.