Module Indicative Content
Overview
The introductory stage of the module will be used to identify the special personal skills and knowledge expected to be the driving force in enterprising managers. This will be identified by blending the entrepreneurial and business management backgrounds of traditional theory. SME's the traditional spawning grounds of enterprise initiative will be examined on the basis of the appropriate organisational structure for enterprise development. Crafting a business plan in the second part of the module is intended to encapsulate the overall beliefs and recommendations of the enterprising manager.
Content
Entrepreneurial Traits & Characteristics: Management Competencies:
. Risk or Probability . Communication
. Creation & Innovation . Establishing Roles
. Decisiveness . Negotiation
. Independence & Personal Goals . Leadership
. Locus of Control . Monitoring
. Additional Information . Planning
SME's investigation:
. Sole Trader
. Partnerships
. Companies (Ltd & PLC)
. Franchises
. Co-operatives
. Large Organisation (SBU's)
Factors influencing the successful deployment of a new enterprise idea such as the following will be the focus of attention in the second part of the module
. Business Function activity
. Resource requirements
. Awareness of regulatory frameworks
. Business Information Services
. Financial Planning
. Understanding the purpose of and crafting of Business Plans
Module Additional Assessment Details
Group based business plan 2,500 words (Tests Learning Outcomes 1 and 2) 50%
Group based oral presentation (Tests Learning Outcome 3) 30%
Diary of development issues (Tests Learning Outcome 2) 20%
Module Learning Strategies
The learning strategy for the module requires students to commit 150 learning hours (including assessment) of this there will be 30 hours of class support and 120 hours of independent and self directed study. Support will also be given by access to Scheduled Tutor Office Hours to support the module.
Learning support material will be provided for the module.
The lecture / tutorial pattern may vary with some activities taking place in medium sized workshop groups.
There will be formative feedback to monitor progress during the module, in addition to the summative assessments.
The contact hours will be different for part-time students as they will have work related experience.
Module Resources
Study pack
Business Library
The module website
Module Texts
Birley S. & Muzyka D. (2013) New Enterprises: A Start-Up Case Book. Routledge Revivals, Kindle edition
Deakins D. & Freel M. (2012) Entrepreneurship and Small Firms. Publisher: McGraw Hill ISBN 077136454
Sethna, Z, Jones, R & Harrigan, P (2013) Entrepreneurial Marekting: Global Perspectives. Emerald ISBN 1781907862
Williams, S (2012) The Financial Times Guide to Business Start-Up. FT Publishing ISBN 0273778757