This module further develops and consolidates prior individual experience of working within contemporary practice and in the context of the fashion (and fashion-related) industry, refining your working methods and adopting a professional, competitive attitude. The emphasis is on enabling you to bring together all of your previously developed subject-specialist skills and in negotiation with your lecturer, demonstrate them through the generation and investigation of ideas to result in exploration of visual imagery, fashion environment, design and manufacturing processes. This will culminate in the production of a fashion-oriented product or piece that offers opportunity for commercial exploitation within a designated marketplace.

You will develop an increased level of awareness and analysis and continue to carry out research, generate new ideas and solve problems - all of which will be intellectually stimulating and demanding. The journey you take throughout this module will be continually informed by on-going reference and research. You will be encouraged to continually review and evaluate your progress, and be able to respond to, as well as initiate ideas, and be specific about target markets and audiences.

A major element of this module is focused on professional practice, on good time management skills and on the high standard of presentation of work.

Assessment 1: A coursework - Art and Design (weighted at 70% )
Assessed Outcomes:
1) Sketchbook / working journal comprising as a minimum:
Market awareness in relation to product [Learning Outcomes 1 & 3].
Design research, analysis, development and experimentation with ongoing annotation and evaluation [Learning Outcomes 1, 3 & 4].
Satisfactory solution to problem posed [Learning Outcomes 4 & 5].
2) A Fashion Artefact produced to professional standard [Learning Outcomes 2 & 4].


Assessment 2: A verbal presentation (weighted at 30%)
Assessed Outcomes:
1) A presentation of work of between 8 and 10 minutes duration on the realised project, to include show-casing of the finished fashion artefact, and commenting on the intended outcomes and realised success of the project [Learning Outcome 2 & 5].

Workshop space and access to relevant machinery, as negotiated by individual students.
Library and computer facilities.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Black, S. Fashioning Fabrics: Contemporary Textiles in Fashion (2006) Black Dog Publishing
Burke, S. Fashion Entrepreneur: Starting your own Fashion Business (2008) Burke Publishing
Coates, C. Designer Fact File: A Guide to Setting up a Designer Fashion Business (1996) A Department of Trade and Industry publication
Davies, H. 100 New Fashion Designers (2008) Laurence King
Davies, H. Modern Menswear (2009) Laurence King
Fischer, A. Basics Fashion Design: Construction (2008) AVA Publishing
Jackson, T. & Shaw, D. The Fashion Handbook (2006) Routledge, Abingdon
Jenkyn Jones, S. Fashion Design (2002), Laurence King Publishing
McRobbie, A. British Fashion Design (1998) Routledge, London
Renfrew, E. Basics Fashion Design: Developing a Collection (2009) AVA Publishing
Seivewright, S. Basics Fashion Design: Design and Research (2007) AVA Publishing
Sorger, R. and Udale, J. The Fundamentals of Fashion Design (2006) AVA Publishing SA, Lausanne
Tungate, M. Fashion Brands: Branding Style from Armani to Zara (2008), Kogan Page
Udale, J Basics Fashion Design:Textiles and Fashion (2008) AVA Publishing

Undertaking a practical investigation of a fashion-related negotiated design problem.

Contact time will be divided into:
-Attending and participating in workshops and group seminars covering:
-The practitioner in context
-Market research and the target customer
-The design and production cycle
-Identification of an appropriate supply chain
-Individual tutorial.