In this module you will be considering your previous Creative and Cultural Industries experience and skills acquisition in order to plan a major project or dissertation that progresses your aspirations for your career development. You will research associated areas and evaluate the opportunities for generating original and innovative ideas for an area of the Creative and Cultural Industries. The project or dissertation will become the major focus of your final work towards your BA as the Creative Entrepreneurship module.

Your work in this module will involve liaising with relevant parties, including for example university tutors, industry partners, publicity and financial representatives and careers advisors. You will evaluate the information you have gathered and relate new information to skills you have already mastered, in order to create a coherent plan for a project or dissertation that is entrepreneurial in spirit.

The module will start with reflection of your previous experience and move on to the investigation and evaluation of an associated area that moves your knowledge forward. You will build on your skills of analysis to generate realistic and achievable goals that will be communicated by verbal and written means to your peers and tutors.

Students may present a proposal for work practice, or a proposal for a dissertation related to work practice in the Creative and Cultural Industries. Examples might be:

The investigation of a niche market for a product such as corporate entertainment DVDs or photographs, and the associated packaging and marketing of such a product, with consideration for competition and changing media technologies.

The development of interpretative materials associated with the National Curriculum for use in a heritage site or museum, with consideration for cost effectiveness and multi-cultural inclusion.

A drama or dance production that promotes a particular aspect of the local community, such as a historical personality or event, with suggestions for performance venues and audiences, and with consideration for associated issues such as health and safety, promotion and funding.

The planning of a dissertation relating to self employment in the Creative and Cultural Industries, identifying a range of resources, existing research, potential research tools and sources of primary information.

The module will start with reflection of your previous experience and move on to the investigation and evaluation of an associated area that moves your knowledge forward. You will build on your skills of analysis to generate realistic and achievable goals that will be communicated by verbal and written means to your peers and tutors.

You will be involved in:
Seminars to share ideas and test your proposals - 6 hours
Group tutorials to discuss key themes such as funding sources and investigative processes - 6 hours
Individual tutorials to discuss your progress and personal targets - 1 hour
Workshops to assemble your work and plan your presentation - 11 hours
Presentations to peers and tutors - 1 hour

Library
Internet access
Seminar room with OHP & digital projector
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Coley, S. M & Scheinberg, C. A, Proposal Writing (2000) Sage Publications
Kerrigan, F & Ozbilgin, M, Arts Marketing (2004) Butterworth-Heinemann
Locke, F. L, Spirduso, W. W, & Silverman, S. J, Proposals that Work: A Guide for Planning Dissertations and Grant Proposals (2000) Thousand Oaks
Lusberg, A, How to Sell Yourself: Using Leadership, Likeability and Luck to Succeed (2008) Career Press
McKay, M & Davis, M, Messages: The Communication Skills Book (1995) New Harbinger Publications
Michels, C & Ronin, A, How to Survive and Prosper as an Artist, 5th edition: Selling Yourself Without Selling Your Soul (2001) Owl Books
Moon, J. Reflection in Learning and Professional Development. (2005) Routledge
Price, R, M, The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise (2007) Yale University Press

E resources:
A range of planning and development guides are available on The Prince's Trust website:
http://www.princes-trust.org.uk/Main%20Site%20v2/14-30%20and%20need%20help/start%20up%20in%20business/business%20guides.asp

The Vocational Information Centre website also has information resources and information related to entrepreneurship:
http://www.khake.com/page31.html

Professionally presented proposal for a work practice project or dissertation: to include research and evaluation, project or dissertation plan with risk assessment for non-completion, and alternative strategies. Unless you are studying Entrepreneurship for the Creative and Cultural Industries the work undertaken must relate specifically to the specialist subject of the award you are enrolled on e.g. Entrepreneurship in Photography students must carry out work related to photography. (1,500 words) LO 1, 2 & 3 (70%)

Live presentation of project plans, giving justification for choices made in relation to own skills and entrepreneurial intentions. LO 3 & 4 (30%)