The module will start with a review of your project or dissertation plans, from which you will create a programme of activities and actions in the implementation of the work. You will continuously relate your progress to your self-defined targets in order to maintain the momentum of your work and anticipate any difficulties. You will share your goals, strategies, issues and achievements with your peers and tutors through diverse communication methods.

You will be involved in:
Seminars to share ideas and raise issues for debate and advice (I have removed references to hours in this section for maximum flexibility)
Meetings with representatives from industry and sector organisations
Group tutorials to discuss key themes such as working with partners, promoting work and time management
Individual tutorials to discuss your progress against the personal targets you have set

Key Information Set:
17% scheduled teaching and learning strategies
83% guided independent study

In this module you will be involved in the implementation of a major project or dissertation relating to the Creative and Cultural Industries. You will have carried out research relating to the project or dissertation prior to undertaking this module, and already have clear proposals for the way your work will be implemented. As entrepreneurship is the theme for your award, you will be expected to be developing innovative ideas in response to needs that you have identified, and that relate to the creative sector. One of the fundamental areas of weakness for Creatives is the ability to link entrepreneurial activities to sound business acumen. You will be expected to provide evidence of financial skills and business planning (such as in the production of a business plan) whether your project is theoretical or practical.

If you are undertaking practical work you will carry out a substantial project and also write a report to reflect upon the success of the project, with consideration for future developments such as sustainability and financial viability.

If you are undertaking a dissertation you will draw upon human resources as well as secondary documentation in a way that demonstrates your ability to engage with a range of partners. This might, for example, include discussions or interviews with managers of small businesses, sector skills councils' representatives and/or consumers.

Whatever your chosen route of fulfilling the module requirements, you will consider alternative strategies and demonstrate a readiness to absorb changing ideas and circumstances.

Examples of projects might be:

A product for an identified niche market, such as corporate entertainment DVDs or photographs, and the associated packaging and marketing of such a product, with consideration for competition and changing media technologies.

Interpretative materials for use in a heritage site or museum, with consideration for cost effectiveness, increasing visitor numbers and multi-cultural inclusion.

Development material associated with the setting up of a new business, including a full business plan and associated research, sourcing of funding, investigation of competition, financial projections etc.

A drama or dance production that promotes a particular aspect of the local community, such as a historical personality or event, carried out at a range of venues and for range of audiences, with consideration for associated issues such as health and safety, promotion and funding.

Design and make for a collection of womenswear for an identified and researched market, including the marketing, promotions and distribution strategy that will be applied.

A dissertation relating to self employment in the Creative and Cultural Industries, drawing upon primary and secondary sources, considering the factors impacting on long-term sustainability in a changing market.

A dissertation relating to the introduction of a selected new product into an existing market, with consideration for competition, costs, marketing and future projections.

Library
Internet access
Seminar room with OHP & digital projector
Industry partners and networks
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Burns P [2007]: Entrepreneurship and Small Business 2ed. Palgrave
Carsrud A. L. & Brannback M. E. [2007] Entrepreneurship (Greenwood Guides to Business). Greenwood Press
Kerrigan F. & Ozbilgin M. [2004]: Arts Marketing. Butterworth-Heinemann
Kotler P. & Keller K [2008]: Marketing Management 13ed.Prentice-Hall
Maisel E. [1994]: Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artsts. Tarcher
McKay M. & Davis M. Messages [1995]: The Communication Skills Book. New Harbinger Publications
Mellor R. [2009]: Entrepreneurship for Everyone, A Student Textbook. Sage Publications
Michels C. & Ronin A. [2001]: How to Survive and Prosper as an Artist, 5th edition: Selling Yourself Without Selling Your Soul. Owl Books
Moon J. [2005]: Reflection in Learning and Professional Development. Routledge
Price R. M. [2007]: The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise. Yale University Press
Jarvis J [2009]: 86 Inspiring Ways to Market your Small Business 2ed. How To Books
Read P. & Sarasvathy S. & Dew N. & Wiltbank R. & Ohlsson A-V [2011]: Effectual Entrepreneurship. Routledge
Sorenson H. E. [2012]: Business Development, A Market-Oriented Perspective. Wiley


E resources:
A range of planning and development guides are available on The Prince's Trust website: http://www.princes-trust.org.uk/Main Site v2/14-30 and need help/start up in business/business guides.asp

The Vocational Information Centre website also has information resources and information related to entrepreneurship:
http://www.khake.com/page31.html

Assessment Part 1
Students may chose to be assessed EITHER on
A practical project (equivalent to 6,250 words) with evidence of enterprise, extensive liaison with a range of parties, tangible output, to also include a reflective and evaluative report on the project and a learning journal, with projections for the future
OR
A theoretical project (6,250 word dissertation) which will also include a reflective and evaluative report on the project and a learning journal, with projections for the future

LO 1,2,3,4,5 & 6 (Equivalent to 6,250 words, 85%)

NB: Unless you are studying Entrepreneurship for the Creative and Cultural Industries, the work undertaken must relate specifically to the specialist subject of the award you are enrolled on e.g. Entrepreneurship in Photography students must carry out work related to photography.

Assessment Part 2
A research poster (1,250 words equivalent). This will consist of a professionally presented poster that is visually rich and summarises the project undertaken, deliverables and considerations for the future. Further guidance will be given in a workshop nearer the project completion date. LO 1, 3 and 6 (15%)

Key Information Set:
100% coursework