In this module you will be considering your previous Creative and Cultural Industries experience and skills acquisition in order to plan a major project or dissertation that progresses your aspirations for your career development. You will research associated areas and evaluate the opportunities for generating original and innovative ideas for an area of the Creative and Cultural Industries. The project or dissertation will become the major focus of your final work towards your BA as the Creative Entrepreneurship module.

Your work in this module will involve liaising with relevant parties, including for example university tutors, industry partners, publicity and financial representatives and careers advisors. You will evaluate the information you have gathered and relate new information to skills you have already mastered, in order to create a coherent plan for a project or dissertation that is entrepreneurial in spirit.

The module will start with reflection of your previous experience and move on to the investigation and evaluation of an associated area that moves your knowledge forward. You will build on your skills of analysis to generate realistic and achievable goals that will be communicated by verbal and written means to your peers and tutors.

Students may present a proposal for work practice, or a proposal for a dissertation related to work practice in the Creative and Cultural Industries. Examples might be:

The investigation of a niche market for a product such as corporate entertainment DVDs or photographs, and the associated packaging and marketing of such a product, with consideration for competition and changing media technologies.

The development of interpretative materials associated with the National Curriculum for use in a heritage site or museum, with consideration for cost effectiveness and multi-cultural inclusion.

A drama or dance production that promotes a particular aspect of the local community, such as a historical personality or event, with suggestions for performance venues and audiences, and with consideration for associated issues such as health and safety, promotion and funding.

The planning of a dissertation relating to self employment in the Creative and Cultural Industries, identifying a range of resources, existing research, potential research tools and sources of primary information.

Creation of a range of own-label fashion garments aimed at a particular market, along with a business plan and marketing campaign to place the items into appropriate retail outlets

A touring exhibition of a body of new work, accompanied by a comprehensive self-marketing plan and project proposal / investigation for MA / PhD level study

Range extension or diversification of a hand crafted / created product range you are already selling under your own brand, along with a new website

The research, development and implementation of a range of creative workshops aimed at a specific market segment, based in the non-profit sector

Library
Internet access
Seminar room with OHP & digital projector
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Burns P. [2007]: Entrepreneurship and Small Business 2ed. Palgrave
Coley S. M. & Scheinberg C. A. [2000]: Proposal Writing.Sage Publications
Locke F. L & Spirduso W. W & Silverman S. J. [2000]: Proposals that Work: A Guide for Planning Dissertations and Grant Proposals.Thousand Oaks
Lusberg A. [2008]: How to Sell Yourself: Using Leadership, Likeability and Luck to Succeed. Career Press
Kerrigan F & Ozbilgin M. [2004]: Arts Marketing.Butterworth-Heinemann
Kotler P. & Keller K. [2008]: Marketing Management 13ed.Prentice-Hall
McKay M. & Davis M. Messages[1995]: The Communication Skills Book.New Harbinger Publications
Mellor R. [2009]: Entrepreneurship for Everyone, A Student Textbook. Sage Publications
Michels C. & Ronin A. [2001]: How to Survive and Prosper as an Artist, 5th edition: Selling Yourself Without Selling Your Soul.Owl Books
Moon J. [2005]: Reflection in Learning and Professional Development. Routledge
Price R. M. [2007]: The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise. Yale University Press
Jarvis J. [2009]: 86 Inspiring Ways to Market your Small Business 2ed.How To Books
Read P. & Sarasvathy S. & Dew N. & Wiltbank R. & Ohlsson. A-V [2011]: Effectual Entrepreneurship.Routledge
Sorenson H. E. [2012]: Business Development, A Market-Oriented Perspective. Wiley

E-Resources:
A range of planning and development guides are available on The Prince's Trust website and other web links available through Blackboard VLE.

The Vocational Information Centre website also has information resources and information related to entrepreneurship:
http://www.khake.com/page31.html

This will include:
Professionally presented proposal for a work practice project or dissertation to include:

- Project proposal or dissertation plan with supporting evidence based research, analysis, evaluation and justifications, risk assessment for non-completion etc.
- A learning journal to evidence the personal and professional development undertaken during the module experience.
- A reflective report will accompany the proposal, to include appraisal of practice, structured reviews, evidence of reasoning and judgements taken, and questioning aspects of practice.
- An A2 portrait research poster: a professionally presented poster that is visually rich and summarises the intended project, research undertaken and outcomes to be delivered.

Unless you are studying Entrepreneurship for the Creative and Cultural Industries, the work undertaken must relate specifically to the specialist subject of the award you are enrolled on e.g. Entrepreneurship in Photography students must carry out work related to photography LO 1,2,3 and 4 (Equivalent to 7,000 words, 1000%).

Key Information Set Data:
100% coursework

You will be involved in:
Seminars to share ideas and test your proposals
Group tutorials to discuss key themes such as costing your work and investigative processes
Workshops to support your writing skills
Individual tutorials to discuss your progress and personal targets

Key Information Set:
17% scheduled teaching and learning activities
83% guided independent study