Module Descriptors
INTRODUCTION TO CONTENT CREATION
ESPO30005
Key Facts
Digital, Technology, Innovation and Business
Level 3
30 credits
Contact
Leader: Madeleine Daniels
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 264
Total Learning Hours: 300
Assessment
- Develop promotional material for upcoming events weighted at 75%
- Maintain and promote social media platform weighted at 25%
Module Details
Module Learning Outcomes
1) DEMONSTRATE KNOWLEDGE AND CRITICAL UNDERSTANDING OF THE CONCEPTS, PRINCIPLES AND THEIR DEVELOPMENT IN RELATION TO ESPORTS SOCIAL MEDIA.
[KNOWLEDGE AND UNDERSTANDING]
2) DEMONSTRATE KNOWLEDGE OF THE MAIN METHODS USED IN PROMOSIONAL ACTIVITIES AND MONETIZATION.
[ENQUIRY]
3) ANALYSE AND OBSERVE CURRENT ONGOING SOCIAL MEDIA PLATFORMS, TO OBTAIN A WELL EXAMINED USE OF PRACTICAL PRINCIPALS.
[ANALYSIS]
4) COMMUNICATE EFFECTIVELY USING PRACTICAL AND THEORY-BASED PRINCIPALS, OUTLINING CLEAR GOALS AND OBJECTIVES THROUGHOUT.
[COMMUNICATION]
[KNOWLEDGE AND UNDERSTANDING]
2) DEMONSTRATE KNOWLEDGE OF THE MAIN METHODS USED IN PROMOSIONAL ACTIVITIES AND MONETIZATION.
[ENQUIRY]
3) ANALYSE AND OBSERVE CURRENT ONGOING SOCIAL MEDIA PLATFORMS, TO OBTAIN A WELL EXAMINED USE OF PRACTICAL PRINCIPALS.
[ANALYSIS]
4) COMMUNICATE EFFECTIVELY USING PRACTICAL AND THEORY-BASED PRINCIPALS, OUTLINING CLEAR GOALS AND OBJECTIVES THROUGHOUT.
[COMMUNICATION]
Module Indicative Content
This module will observe current behaviours and activities used in online social media. Students will observe and utilize current best practices to demonstrate a correct use of digital communication.
Students will maintain and distribute social media information, activity showing a demonstration of professionalism and responsibility for promotional events.
Students will maintain and distribute social media information, activity showing a demonstration of professionalism and responsibility for promotional events.
Module Additional Assessment Details
Develop promotional material for upcoming events – 75%
Maintain and promote effective ongoing information on a social media platform. -25%
Maintain and promote effective ongoing information on a social media platform. -25%
Module Learning Strategies
1 x 3hrs / week interactive Lecture Tutorials
Students will explore and demonstrate knowledge in social media behaviour, learning how to monetize and promote on platforms such as twitter a Facebook. They will develop ideas and evolve best practises, using a variety of taught techniques and problem-solving methodologies.
Students will explore and demonstrate knowledge in social media behaviour, learning how to monetize and promote on platforms such as twitter a Facebook. They will develop ideas and evolve best practises, using a variety of taught techniques and problem-solving methodologies.
Module Web Descriptor
You will actively demonstrate your ability to problem solve and think on your feet. Understanding the logic between correct social media behaviour and group monetization.
Working in teams and on your own, you will learn to promote yourself and your teams activities and take on roles which will activity challenge you and your peers
Working in teams and on your own, you will learn to promote yourself and your teams activities and take on roles which will activity challenge you and your peers
Module Texts
'How could anyone have predicted that# AskJameis would go horribly wrong? ‘public relations, social media, and hashtag hijacking
Media catching and the journalist–public relations practitioner relationship: How social media are changing the practice of media relations
Social media? Get serious! Understanding the functional building blocks of social media
Media catching and the journalist–public relations practitioner relationship: How social media are changing the practice of media relations
Social media? Get serious! Understanding the functional building blocks of social media
Module Resources
Projector
Blackboard VLE
Library digital