1) Appraise the strategic management theory underpinning event planning
Knowledge and Understanding
Learning
Enquiry

2) Develop a comprehensive and detailed event plan, including a brand identity and image for a selected esports event
Knowledge and Understanding

3) Understand the impact of an esports event on stakeholders and the environment
Application
Reflection
Knowledge and Understanding

4) Analyse the use of technology in the event planning process
Analysis
Enquiry

VLE learning support material to be provided for independent /self-directed learning.

Module handbooks

Open Textbook Library

Selected contemporary problem/practice based case examples

Getz, D. (2018) Event Evaluation: Theory and Methods for Event Management and Tourism. Oxford: Goodfellow Publishers Ltd.

Martin, V. and Cazarré, L. (2016) Technology and Events: How to Create Engaging Events. Oxford: Goodfellow Publishers, Ltd.

Sharples, L., Crowther, P., May, D. and Orefice, C. (2016) Strategic Event Creation. Oxford: Goodfellow Publishers Ltd.

A critical essay exploring one or more of the concepts and theories concerning event management covered in the module. (3,500 words) 100% LO1, LO2 & LO3

This module will cover events management and planning processes and models by focusing on the theoretical aspects of events. Using contemporary case studies, you will examine and consider what impact esports events have on key stakeholders, and the environment. You will develop your academic skills through an extended piece of writing.¿

This module will cover events management and planning processes and models by focusing on the theoretical aspects of events. Using contemporary case studies, you will examine and consider what impact esports events have on key stakeholders, and the environment. You will develop your academic skills through an extended piece of writing.¿

Events management
Planning processes
Business models
Contemporary case studies
Stakeholder management
Environmental impact of events