Module Descriptors
EVENT DEVELOPMENT WORKFLOWS
ESPO50020
Key Facts
Digital, Technology, Innovation and Business
Level 5
20 credits
Contact
Leader: Joshua Wales-Ferguson
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 164
Total Learning Hours: 200
Pattern of Delivery
  • Occurrence A, Stoke Campus, UG Semester 1
Sites
  • Stoke Campus
Assessment
  • EVENT PROPOSAL AND MARKET RESEARCH weighted at 30%
  • EVENT PITCH weighted at 70%
Module Details
INDICATIVE CONTENT
This module aims to provide students with an environment to fully immerse themselves in the production processes according to an industry guided esports brief. You will be given an overview of the pre-production, production and postproduction elements and expected to work as a member of a wider production unit in pitching to a client brief. Students will be able to focus on an area of esports production and self-development

Personal Performance Reflection

Production narratives

Content integration

Budgeting¿

Contracting talent and production team¿

Branding

Production Paperwork

Production logistics and planning

Health and Safety and Risk Assessments

Location Management

Production Insurance

Management and leadership

Stakeholder management

Postproduction

ASSESSMENT DETAILS
100% Coursework¿

CW1 (30%)¿
Event Proposal

Group¿
LO1, , LO3, ,

Students will work to an Event Brief and put together a 1000-word report that proposes an event against the event brief. The event proposal must highlight key areas of the brief that they are working towards and use relevant market research to demonstrate an understanding and application of industry standards.

CW2 (70%)
LO2,LO4

Students must work in a group to one of the chosen event briefs and develop upon their event proposals to develop a pitch to present to industry. This pitch must be comprehensively developed to consider all aspects of the brief, with relevant industry or academic statistics to support.
LEARNING STRATEGIES
Tutor led formal presentations

Workshops and group-based tutorials

Discussion/debate centered learning

Participation in group activities, including presentations and discussion panels

Directed reading

Self-directed/independent research

Critiques
LEARNING OUTCOMES
LO1. Plan a major project aligned with a client brief requiring professional skills

LO2. Understand the requirements of organisation and planning workloads in order to operate effectively within the individual and group responsibilities of a production.

LO3. Prepare and evaluate development plans that are thoroughly supported by research findings that include reference to the current international industry

LO4. Consider the success and difficulties encountered in your chosen work and be receptive to constantly changing perceptions about your own ability
RESOURCES
IT,

OBS,

VMIX,

Central Control,

Stagetimer.IO

QSeries,

Blackboard,

Reading list,

Adobe Suite,

Lecture Theatre,

University Library,

T205 - Esports Hub,

Henrion Media Stores,

Technical Specialist team,
TEXTS
A Broadcast Engineering Tutorial for Non-Engineers 3rd edition - Graham Jones (2003) ISBN 0-240-80700-6

Andrew Utterback, (2007) Studio Television Production and Directing, Focal Press, ISBN: 9780240808734

Arnold, C. (2009) Ethical Marketing and the New Consumer: Marketing in the New Ethical Economy. John Wiley.

Basic TV Technology 4th edition - Robert L Hartwig (2005) ISBN 0-240-80717-0

Bowdin G et al, (2001) Event Management, Butterworth Heinemann.

Gerald Millerson and Jim Owens: Television Production, Fourteenth Edition, Focal Press, (2009) ISBN: 9780240520780

Getz, D. (2018) Event Evaluation: Theory and Methods for Event Management and Tourism. Oxford: Goodfellow Publishers Ltd.

Haynes R., (2005) Media Rights and Intellectual Property, Edinburgh University Press.

HSE, (1999) The Event Safety Guide, HSE Norwich.

Ian Curvy, Directing and Producing for Television, (2010) Fourth Edition, A Format Approach 4 ed. Focal Press ISBN: 9780240812939.

Martin, V. And Cazarré, L. (2016) Technology and Events: How to Create Engaging Events. Oxford: Goodfellow Publishers, Ltd.

Pinger, J (2020) So You Want to Direct TV?, Jefferson: mcfarland.

PIZZI, S. (2014) A Broadcast Engineering Tutorial for Non-Engineers. 4th Ed. Focal Press.

Sharples, L., Crowther, P., May, D. And Orefice, C. (2016) Strategic Event Creation. Oxford: Goodfellow Publishers Ltd

Television Production Handbook, 10th Edition, Herbert Zettit, Thomson Wadsworth (2009), 0495565830

Ward, P. Et. Al (2016) Multiskilling for Television Production, London: Routledge
WEB DESCRIPTOR
Compounding on your knowledge gained so far, you’ll familiarise yourself with industry workflows to execute an event production aligned with a brief guided by industry figures. This module will have a strong emphasis on team collaboration in a workshop environment, allowing for persistent personal reflection for self-development in one or more areas of specialised roles. You and your event team will work through each stage of the pre-production process using project management models, broadcasting knowhow and marketing application.