Formative Treatment process

Students will undertake an informal ‘treatment’ pitch to the module tutor, outlining the scope, style, delivery timeline and storyboards for their content portfolio.

Assessment 1: Content Portfolio

Create a content portfolio for use across long-form, short-form and social media platforms that responds to a specific industry live brief, plus accompanying documentation to facilitate this project. In a 10-minute reel, showcase the different content created commenting on the different ways it can be used (include a long-form, short-form and social media platform).

It is expected that the college partner will establish an industry link to make this possible.

LO1, LO2, LO3

Assessment 2: Reflection

Critically reflect and evaluate the content portfolio and the creation process, outlining how the content was collated, justifying the decisions made according to academic approaches and industry best practice as well as outlining the different actions taken in the post-production stages to maximise the use of the content portfolio. For example, multiple uses of the same asset across different social media platforms. In the reflection you should outline the strengths of the project, as well as include constructive suggestions for improvements.

LO3,LO4

In this module, students will explore non-live content creation for a variety of purposes, including for long-form production, short-form, social media and highlight footage. Exploring the traditional television/media formal pre-production process and comparing that to the fast-paced world of esports and digital media content, and taking part in the curation of a content portfolio that can be used across a variety of platforms and succeed according to different algorithms and metrics for success.

Content Syndication

Content Maximisation/optimisation

Non-live content production

Content curation for social media

Treatment and pre-production planning

Production workflows and documentation

Post-production, editing

Media Matters - media consumption is at an all-time high, so the content you produce and the way you share it is key to success in the modern world of content. How you plan this content, how you capture it, what you film, how you film it and what you do to it after the fact is the real question of what you need to do to make your content successful. A lot of the time, making the most out of each bit of content makes for the highest return of value, so making the media which you produce work for you is vital.

Students will be expected to engage in a variety of learning strategies, including but not limited to:
Independent practice
Research
Group meetings
Personal development planning
Teamwork
Networking events
Independent study in support of your project work.
Blackboard VLE

Anderson, S.W. (2015). Content Curation: How to Avoid Information Overload. Corwin, Thousand Oaks, CA.

Campbell,¿V.,¿Smith,¿P.¿(2023).¿The British Media Industries: An Introduction.¿Routledge. https://doi.org/10.4324/9781315396781

Bowen, C. (2023). Grammar of the Edit (5th ed.). Routledge. https://doi.org/10.4324/9781003257349

Bowen, C. (2023). Grammar of the Shot (5th ed.). Routledge. https://doi.org/10.4324/9781003257356

Dancyger, K. (2019). The Technique of Film and Video Editing: History, Theory, and Practice (6th ed.). Routledge. https://doi.org/10.4324/9781315210698

Owens, J. (2023). Video Production Handbook (7th ed.). Routledge. https://doi.org/10.4324/9781003251323

Schenk, S. & Long, B. (2021). The Digital Filmmaking Handbook (7th ed.)., Foreing Films Publishing, Signal Hill, CA.

Location camcorder kits
Video editing software
Video playback equipment
Archive or stock sources where applicable to the project
Library Resources
IT
Blackboard
Reading list
VLE learning support material to be provided for independent /self-directed learning.
Module handbooks
Open Textbook Library
Broadcast Equipment
Library resources

Demonstrate skills and competency in using equipment and cinematography to capture content for a stated purpose

Problem Solving, Learning

Demonstrate critical understanding of the importance of content curation and its impact upon the success of the overall brand, event or product.

Knowledge and understanding, Enquiry

Facilitate the content creation from concept to distribution across formats, justifying decisions made throughout all production stages (pre- during- and post- production stages).

Communication, Application

Evaluate the different types and uses of content and understand how to syndicate that content to enhance the end product.

Reflection, Analysis