Module Descriptors
COMMUNITY MANAGEMENT
ESPO60001
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Joshua Jarrett
Email: Joshua.Jarrett@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities:
Independent Study Hours:
Total Learning Hours: 150
Assessment
- Coursework - Report (3000 words) weighted at 80%
- Practical - 10 minute presentation weighted at 20%
Module Details
Learning Outcomes
1) Demonstrate how to build the foundations of a community
Knowledge and Understanding
2) Demonstrate the ability to formulate a coherent community management strategy
Reflection
Communication
3) Be able to critically investigate and analyse and evaluate community metrics
Analysis
Enquiry
Knowledge and Understanding
2) Demonstrate the ability to formulate a coherent community management strategy
Reflection
Communication
3) Be able to critically investigate and analyse and evaluate community metrics
Analysis
Enquiry
Indicative Content
On this module students will learn how to build the foundation of community and manage a community through four stages
Form a community Identity
- Social categorisation
- Social Identity
- Social Comparison
Earn trust and get buy-in for a community from the members.
- Roles and norms of the community
- Positive and negative interpersonal interactions
- Social Capital
- Conflict resolution
Participation strategies
- Trigger: The Hooked Model
- Action
- Experience
- Community Commitment Curve
- Community Metrics
Reward strategies
- Extrinsic
- Intrinsic
Form a community Identity
- Social categorisation
- Social Identity
- Social Comparison
Earn trust and get buy-in for a community from the members.
- Roles and norms of the community
- Positive and negative interpersonal interactions
- Social Capital
- Conflict resolution
Participation strategies
- Trigger: The Hooked Model
- Action
- Experience
- Community Commitment Curve
- Community Metrics
Reward strategies
- Extrinsic
- Intrinsic
Assessment Details
Coursework 100%
3000 word Report and 10 minute Presentations
3000 word Report and 10 minute Presentations
Learning Strategies
1x3 hours/ week Lecture/Tutorial
Texts
International Journal of Web Based Communities http://www.inderscience.com/jhome.php?jcode=ijwbc#issue
CMX Case Studies: Online Community Management, Strategy and Services
http://cmxhub.com/article/category/case-studies/
CMX Case Studies: Online Community Management, Strategy and Services
http://cmxhub.com/article/category/case-studies/
Resources
Library Resources