This module aims to equip you with insights into a broad range of image making techniques, facilitated by personal independent research and practical experimentation, and working with others. You will employ interdisciplinary activities, processes and resources as used in the fashion industry. This will include working with students from the film, photography and photojournalism departments in the creation of fashion photography and film products. This will help you to develop team working skills and an appreciation of the potential and limitations of other skillsets.

Traditional disciplines, such as life drawing, will allow you to explore the human form, giving you an understanding of movement and proportion. This will help inform your approach to the creation of stylised fashion illustrations, using various methods such as collage, hand-drawing and CAD, and will lead to the development of your individual visual identity. The development of skills in CAD drawing packages, such as Photoshop and Illustrator, will enable you to produce concept boards and spec drawings (also known as flats, specification drawings and technical drawings), as well as presenting your ideas and intentions professionally.

As part of the assessment you will be asked to research and develop a portfolio of work, showing how you are able to develop your own ideas whilst being aware of industry trends, key players in the fashion sector, and current working practice.

Skills developed in this module will support and enhance the work you undertake in other modules throughout the course giving you a well-rounded portfolio of work.

Throughout the module you will be evaluating your own strategies and those of others, in order to constructively plan your own improvement and interact positively with your peers. This will take the form of collated records of planning activities, target setting, communication, negotiation, and problem solving, in order to work safely to achieve agreed common goals. This will help you articulate how you would organise future projects to continue to improve your own work and that of others.

1. Demonstrate an ability to evaluate, select and use a range of traditional and digital skills to produce a portfolio of fashion media that exemplifies your creative style and technical prowess
Analysis
Application

2. Express ideas as an individual through written and visual means
Communication

3. Demonstrate your ability to work constructively and safely when working on a team project to negotiated agreed goals
Problem solving
Working with others

You will learn how to develop a meaningful portfolio through studio and location work that is both tutor-led and managed by you. This will be complemented by the development of skills. Your Module Handbook will include a week-by-week summary of activities.

As such, the learning strategies will include, but are not limited to:

• Studio workshops – portfolio development, presentation, practical work
• Short set briefs and challenges
• Tutor-led discussions
• Peer evaluation and critiques
• Guidance on how to annotate work as a means to explore ideas and reflect on own and other’s work
• Time-management planning

Adobe Design suite
Photography & Film studios
University Library
Word-processing facilities
Internet
Blackboard Virtual Learning Environment will support this module where relevant.

Online Resources
http://showstudio.com/
http://www.dazeddigital.com/
http://i-d.vice.com/en_gb

BLACKMAN, C. (2007) 100 Years of fashion Illustration. London; Lawrence King
DIEFFENBACHER, F. (2013) Fashion Thinking: Creative Approaches to the Design Process. London: AVA Academia
KEANEY, M. (2014) Fashion Photography Next. London: Thames & Hudson
SCHNEIDER, R. (2013) Adobe for Fashion: Illustrator CS6. London: Lulu.com
SZUTNICKA, B. (2017) Technical Drawing for Fashion: A Complete Guide. 2nd Ed. London: Lawrence King

Assessment 1 Portfolio Creative (50%) (Learning outcomes 1 - 3)
A fully annotated portfolio comprising:
Research of industry practitioners and sector practice
Evidence of experimentation with creative techniques and processes
Concept and design development within a team situation
Final outcomes
Reflective Journal annotating all of the above, including visual evidence.

Assessment 2 Portfolio CAD (50%) (Learning Outcome 1 & 2)
Evidence of experimentation with techniques and processes as covered in the CAD sessions, including:
A range of CAD spec drawings produced in class and independent development
Mood board research and development, including visual selection, typography and composition.
A fully annotated Technical Notebook, including visuals and step by step processes of the above.