1. Confidently implement skills you have developed through a progressive programme of personal development.

2. Systematically select promotional processes and confidently use skills that you have developed to produce fashion related artefacts.

3. Respond to challenges creatively and professionally when working to an industry-based brief.

4. Demonstrate your ability to build professional relationships that support the advancement of the production process, leading to the realisation of proposed intentions.

5. Communicate information, ideas, problems, and solutions to both specialist and non-specialist audiences.

6. Use critical self-evaluation to demonstrate a clear understanding of your learning progress throughout your experience and to inform further development.

Assessment 1: Proposal (20%) (Learning outcome 1)
A written project proposal, outlining the project intentions and timeline.

Assessment 2: Portfolio (70%) (Learning Outcomes 2 - 5) Final Assessment
An individual portfolio of work comprising:

Research of concept, including annotated visual reference to industry practitioners and sector practice
- Concept Development, sketches, samples, analysis and comparison of relevant industry campaigns and/or concepts.
- Product development, (treatment pages, test shoots etc, formatting development, marketing structure.)
- Final outcomes

Assessment 3: Reflective Presentation or Journal (Learning Outcomes 5 & 6)

Option A: 8-10 Minute Presentation reflecting on the learning taken place throughout the project (start – outcomes).

Option B: A written and Visual Journal reflecting on the learning taken place throughout the project (start – outcomes).

At this stage of your degree you will have a distinct awareness of the industry sector you wish to enter, and be working with an increasing understanding of the methodologies you need to adopt in order to achieve your intentions. This module will allow you to pursue creative ideas and refine methods, through the design and production of industry facing artefacts that not only reveal your individual style, but also demonstrate your ability to respond to the demands of working in the contemporary fashion world. This module, will consolidate your prior learning and will necessitate a significant commitment to independent study, and due to the individual nature of your project, you will undertake a substantial amount of personal research and concept development as you engage in the Fashion marketing and communication cycle.

This module is about a well-rounded body of work, you will start with researching and negotiating (with your project supervisor) an industry-based brief appropriate to your progression intention of Fashion Marketing and Communications. You will write a proposal outlining your ideas and intentions for the project, and a timeline of how you intend to achieve this. This will lead to the exploration of your concept and test shoots along with examples of your chosen method of communication. Consideration for target consumer, brand ethos, platform of choice/s and technical logistical requirements, such as model / product sourcing, filming / photography production and materials.

Through the development of ideas, you will overcome production/realisation challenges, refining your work to achieve professional standard fashion artefacts that communicate your intentions. This will enable you to present a cohesive collection of innovative outcomes that address the requirements of the market at which they are aimed.

Multi-disciplinary methods as a means of visual communication will be explored, and how they will be received by industry practitioners and your target market.

Good time management and communication skills will be of the upmost importance in this module. You will evaluate and demonstrate reflection throughout the whole of the FMP making reference to your personal improvements, strengths and areas to improve in relation to your approach to the brief, this will culminate in a final presentation.

Learning in this module will be facilitated through engagement in an individually managed industry-based brief and the emphasis will be on independent study, where you will use appropriate strategies that suit your ambitions.
You will also take part in:
- Supervised practical development
- Health and safety briefings
- Reflective practice
- Tutor-led discussions
- Progress tutorials

At this stage in the programme you will determine your own reading list appropriate to your proposal.
However, the following books that you have used throughout your studies will be helpful:

DIEFFENBACHER, F. (2013) Fashion Thinking: Creative Approaches to the Design Process. London: AVA Academia.
MBONU, E. (2014) Fashion Design Research. London: Laurence King.

Specialist industrial sewing and pattern cutting equipment
Other specialist university workshops and studios
Specialist workshops and studios were appropriate and available
Adobe Creative Cloud
University Library
Microsoft Office
Blackboard Virtual Learning Environment will support this module where relevant.
Microsoft Teams