Module Descriptors
CORPORATE EVENT MANAGEMENT
FILM40219
Key Facts
Digital, Technology, Innovation and Business
Level 4
30 credits
Contact
Leader: Mark Mckenna
Hours of Study
Scheduled Learning and Teaching Activities: 72
Independent Study Hours: 228
Total Learning Hours: 300
Assessment
  • Coursework - (Individual logbook & group folder) weighted at 30%
  • Coursework - (Event inspection & report) weighted at 70%
Module Details
Module Indicative Content
This module requires students to enhance their management skills by participating in the running of a major collaborative event.

1. Planning and specifying a major event
2. Preparing a budget for a major event
3. Preparing a schedule (programme of events)
4. Overseeing the preparation of marketing materials (advertising posters, flyers, programmes etc)
5. Preparing necessary paperwork to run the event (contracts, application forms, risk assessments etc)
6. Conducting formal negotiations with marketing executives, corporate sponsors and contributors
7. Undertaking an individual role when manning and managing the live event
Module Additional Assessment Details
Comprising:
Coursework, Individual Logbook and group management folder weighted at 30% addressing Learning Outcomes 1 and 3.

A 2nd coursework - Event Inspection, supported by an individual evaluation (1200 words) weighted at 70% which will assess learning outcomes 1,2 and 3.
Module Resources
Production Offices; word processing, telephone, photocopying and internet access. Research facilities including libraries, the module website
Module Special Admissions Requirements
Disqualified Combination - CE74014-5 Events Management for Technologists 2, BLB10153-4 - Marketing Principles
Module Learning Strategies
3 x 2 hour lectures plus 2 x 3 hour group and individual tutorials, workshops and regular whole group progress meetings. There will also be formal negotiation meetings with marketing professionals, contributors and prospective sponsors.
Module Texts
Bowden, G (2006) Events Management 2nd Edition - Butterworth-Heinman ISBN 0750665339
Shone, A (2004) Successful Events Management, 2nd Edition - Thompson Learning ISBN 1844800766
Web Descriptor
This module requires students to enhance their management skills by participating in the running of a major collaborative event. They will plan and oversee all aspects of a major event of their choosing. From preparing a budget for a major event, preparing a schedule (programme of events), overseeing the preparation of marketing materials (advertising posters, flyers, programmes etc), preparing the necessary paperwork to run the event (contracts, application forms, risk assessments etc), conducting formal negotiations with marketing executives, corporate sponsors and contributors, and finally undertaking an individual role when manning and managing the live event.