Module Additional Assessment Details
Coursework 100%
A REPORT (1000 words) (30%) on the sale and distribution of film and television product addressing Outcome 1.
Individual Logbook (30%) and event inspection (40%) which will assess Learning Outcomes 2, 3 and 4.
Event inspection report: Tutors will attend the event and report on the effectiveness of both the overall evetn and its management. Events might include a Film Festival or Media Screening Evening.
Module Indicative Content
This module requires students to enhance their management skills through the study of film and television sales and distribution and participation in the organisation of an event.
In the course they will gain knowledge of;
1. Potential markets for the sale and distribution on film & television product
2. Market research
3. The logistics of event management
Module Resources
Production offices, word processing and internet access. Research facilities including libraries, the Module Website.
Module Texts
Jobber, D (2007) Principles and Practices of Marketing, 4th edition. McGraw Hill. ISBN 0077114159
Brassington & Pettitt (2006) Principles of Marketing. Prentice Hall. ISBN 027369559-2
Module Learning Strategies
Sales and distribution 4 x 1 hour lectures plus lectures on events management, group and individual tutorials and workshops. Events organisation will be addressed through, workshops, tutorials and practical
Module Special Admissions Requirements
Disqualified Combination - CE74014-2 Events Management for Technologists 2, BLB10153-1 Marketing Principles.