Module Learning Strategies
Sales and distribution 4 x 1 hour lectures plus group and individual tutorials and workshops. Planning a marketing strategy will be addressed through, workshops, tutorials and practical.
Module Indicative Content
This module requires students to enhance their management skills through the study of film and television sales, distribution and marketing of a film or television project and through participation in the management of a media production company.
In the course they will gain knowledge of
1. Potential Markets for the sale and distribution on film and television product
2. Market Research
3. Company Management
Module Texts
Jobber, D (2007) Principles and Practices of Marketing, 4th Ed McGraw Hill ISBN 0077114159
Brassington and Pettitt (2006) Principles of Marketing, Prentice Hall ISBN 027369559-2
Module Special Admissions Requirements
Disqualified combination - CE74014-5 Events Management for Technologists 2, BLB 10153-4 - Marketing Principles
Module Resources
Production offices, word processing and internet access. Research facilities including libraries, the Module Website
Module Additional Assessment Details
Coursework - A report (1500 words) (weighted 50%) on the marketing, sale and distribution of film and television product addressing Outcomes 1, 2 and 3.
A 2nd Coursework - A reflective logbook and mentor/tutor report (weighted 50%) addressing Outcomes 1, 2 and 4.
Web Descriptor
This module requires students to enhance their management skills through the study of film and television sales, distribution and marketing of a film or television project and through participation in the management of a media production company. In the course, through market research they will gain knowledge of potential markets for the sale and distribution of film and television product, demonstrating a clear knowledge of the procedure and practice of company management.