Module Texts
Jobber, D (2007) Principles and Practices of Marketing, 4th Ed McGraw Hill ISBN 0077114159
Brassington and Pettitt (2006) Principles of Marketing, Prentice Hall ISBN 027369559-2
Module Special Admissions Requirements
Disqualified combination - CE74014-2 Events Management for Technologists 2, BLB 10153-1 - Marketing Principles
Module Resources
Production offices, word processing and internet access. Research facilities including libraries, the Module Website
Module Learning Strategies
Sales and Distribution 4 x 1 hour lectures plus lectures on event management, group and individual tutorials and workshops
Module Indicative Content
This module requires students to enhnace their management skills thier management skills through the study of film and television sales and distribution and participation in the organisation of the event .
In the course they will gain knowledge of
1. Potential Markets for the sale and distribution on film and television product
2. Market Research
Module Additional Assessment Details
COURSEWORK 100%
Report (1000 words) - 70% on the Sale and Distribution of Film and Television Product addressing outcome 1
Employer/Tutor report weighted at 30% addressing outcomes 2 and 3