Module Descriptors
FILM INDUSTRY PRACTICE
FILM50334
Key Facts
Digital, Technology, Innovation and Business
Level 5
15 credits
Contact
Leader: Mark Mckenna
Hours of Study
Scheduled Learning and Teaching Activities: 39
Independent Study Hours: 111
Total Learning Hours: 150
Assessment
  • 5 minute video essay assessing learning outcomes 1 and 3 weighted at 50%
  • 1500 word essay assessing learning outcomes 1, 2 and 4 weighted at 50%
Module Details
Assessment Details

5 minute video essay exploring some aspect of the contemporary film industry assessing learning outcomes 1 and 3

1500 word essay assessing learning outcomes 1, 2 and 4
Indicative Content
This module aims to progress your understanding of the management and development of film and TV industry, providing a nuanced understanding the aesthetic, technological, economic and social histories of the film industry, while foregrounding key developments in history of film in its emphasis less on text than context, not on authors but on institutions, not on abstract spectators, but on actual, historically defined, audiences and their specific reading practice.
Learning Strategies
Scheduled learning activities
Lectures
Seminars
Independent research.
Personal development planning
Independent Study in support of your project work / on-line tutorials
Texts
Chapman, James, Glancy, Mark, Harper, Sue (2009) The New Film History: Sources, Methods, Approaches (eds) London: Palgrave Macmillan.
McKenna, Mark (2020) Nasty Business: The Marketing and Distribution of the Video Nasties. Edinburgh: Edinburgh University Press.
Stubbs, Andrew (2020) ‘Packaging House of Cards and The Knick: How Talent Intermediaries Manage the Indie-Auteur Brand to Sell Premium Television’. Critical Studies in Television: The International Journal of Television Studies, 15 (2). ISSN 1749-6020
Caldwell, John Thornton (2008) Production Culture: Industrial Reflexivity and Critical Practice in Film and Television. North Carolina: Duke University Press.
Dyer, Richard (1998) Stars. London: British Film Institute.
Holt, Jennifer (2009) Media Industries: History, Theory, and Method (eds.) West Sussex: Wiley-Blackwell
McDonald, Paul, Carman, Emily, Hoyt, Eric, Drake, Philip (2015) Hollywood and the Law. London: Bloomsbury.
McDonald, Paul (2008) The Contemporary Hollywood Film Industry. London: Blackwell Publishing.
Resources
General teaching rooms
IT facilities
Library facilities ¬ web, computer access, printing facilities.
Blackboard virtual learning environment
Book purchase
Caldwell, John Thornton (2008) Production Culture: Industrial Reflexivity and Critical Practice in Film and Television. North Carolina: Duke University Press.
McDonald, Paul, Carman, Emily, Hoyt, Eric, Drake, Philip (2015) Hollywood and the Law. London: Bloomsbury.
Learning Outcomes
1. APPLY APPROPRIATE RESEARCH AND COMMUNICATION METHODS IN COMPARING FILM INDUSTRY PRACTICE WITH THAT OF OWN FILM MAKING AND PRESENTING A BODY OF WORK THROUGH WRITTEN, VISUAL AND DIGITAL FORMATS.
Application

2. USE APPROPRIATE, VARIED AND ADVANCED RESEARCH METHODS TO STUDY THE FILM/MEDIA INDUSTRY, IDENTIFYING AND ADVANCING ONES OWN CAREER PROSPECTS WITHIN THE AREAS OF PERSONAL INTEREST.
Enquiry

3. UNDERSTAND THE RELATIONSHIP BETWEEN PROFESSIONAL FILM PRACTICES IN THE INDUSTRY AND THAT OF YOUR OWN AND TO USE A RANGE OF ESTABLISHED TECHNIQUES TO PRESENT YOUR FINDINGS. Analysis

4. COMMUNICATE VIA ORAL, WRITTEN AND VISUAL FORMS YOUR UNDERSTANDING OF THE FILM/MEDIA INDUSTRY AND YOUR PRACTICE WITHIN IN IT TO PEERS, STAFF AND EXTERNAL ORGANISATIONS. Communication
WEB DESCRIPTOR
This module aims to progress your understanding of the management and development of the film and TV industries, with a project that foreground delivering theoretical outputs through the video essay form consolidating both theoretical and practical skills.