Coursework - Client Film (EXPERIMENTAL FILM) and Report weighted at 60%. Coursework - individually produce a report (2500 words) weighted at 40%.

Production of a Client film (EXPERIMENTAL FILM) addressing learning outcomes 1, 2 and 3 (60%)

Individually produce a 2500-word report evaluating the production addressing learning outcomes 1, 2 and 4. (40%)

You will locate and acquire a client, (a Company/Charity/Organisation/ Singer/Band etc) and make a (EXPERIMENTAL FILM) short film or promotional campaign. You will engage with the full production process from concept to post-production and realise the importance of research and working collaboratively partners and contributors.
You will develop the creative and technical skills required for the production of a client-based film.
You will;
Analyse a range of commercial, promotional, corporate and music video productions including the use of message, visual style, production design and sound design.
Apply ideas and content to produce a client film, taking into consideration any compliance, legal or ethical issues.
Plan and produce a client film to a professional standard.
Gain knowledge of editing, sound design and voice-over processes used for client film production.
Learn about format and durations for various social media and marketing platforms
Learn how to negotiate, to design a brief with a client, in order to satisfy the business and marketing requirements as well as the creative requirements.
Evaluate the finished product

Scheduled learning activities
Taught group sessions
Interactive learning activities & practical workshops
Group tutorials
This will include critical discussion with staff and peers, of your work, the work of your peers, and that of industry professionals.

Guided independent and group study activities
Independent practice, research, group/crew meetings, film production, skills development, teamwork, Blackboard study, on¬line tutorials, Lynda.com, independent research and networking.
Independent research
Group and individual practical work

Rabiger, M. (2013) Directing: Film Techniques and Aesthetics. 5th Ed. Routledge
Bowen, C.J. Thompson, R. (2013) The Grammar of The Shot. 3rd Ed. Focal Press
Bowen, C.J. Thompson, R. (2013) The Grammar of The Edit. 3rd Ed. Focal Press
Rizzo, M. (2014) The Art Direction Handbook for Film & Television. 2nd Ed. Focal Press
Trott, D. (2016) One + One = Three: A masterclass in Creative Thinking. Pan

Level 5 camera, lighting, sound, studio and post production facilities
Library facilities web, computer access, printing facilities.
Blackboard virtual learning environment

1. DEMONSTRATE AN UNDERSTANDING OF PEER, STAFF AND CLIENT COMMUNICATIONS AND CLIENT MANAGEMENT, INCLUDING BRIEF, PROPOSAL AND PROJECT DELIVERY (EXPERIMENTAL FILM).
Communication
Problem solving

2. INVESTIGATE AND CRITICALLY EVALUATE THE TECHNICAL AND CREATIVE OPTIONS FOR PRODUCING A FILM THAT SUITS THE CLIENT BRIEF (EXPERIMENTAL FILM).
Enquiry
Analysis

3. DEMONSTRATE PRODUCTION, EDITING AND SOUND DESIGN SKILLS USED FOR A CLIENT FILM PRODUCTION (EXPERIMENTAL FILM).
Problem Solving

4. PRODUCE A WRITTEN REPORT, EVALUATING THE PRODUCTION AND THE LEARNING UNDERGONE, AND HOW YOU WILL USE THIS IN THE FUTURE.
Reflection