You will engage with the client filmmaking production process from project scoping and pitching right through to the delivery and distribution of a completed client film. Realising the importance of communication and collaborative working, you will acquire a live client(s) of your choice and develop professional working relationships. Learning how to negotiate and design a brief with a client, you will produce video content in order to satisfy clearly defined aims and objectives. You will develop the entrepreneurial, creative, and technical skills required to produce a client-driven film.

You will analyse a range of commercial, promotional, corporate and music video productions to consider the use of message, visual style, production design and sound design. Informed by your analysis, you will apply your ideas to produce a client-driven film, that meets the aims and objectives of the agreed brief.

You will engage in reflective practice and share your experiences with staff and peers. You will contribute to a community of practice and learn from fellow filmmakers. Writing a reflective report will enable you to analyse the project's impact on your current and future filmmaking practice.

1. Short Film – Assessing Learning Outcomes - 1, 2 and 3 – Weighted at 60%
2. Reflective Report – Assessing Learning Outcomes – 1, and 4 – Weighted at 40%

You will take responsibility for your own learning and engage with a variety of teaching and learning activities throughout the module. Knowledge and understanding will be developed through a series of mixed-mode learning sessions, workshops, meetings, tutorials, technical instructions sessions and independent study tasks.

You will work closely with your allocated project supervisor who will be coaching you throughout the module. Your supervisor will challenge you to do your best work and support you to overcome any barriers that you might face. Your supervisor will adopt the role of Exec Producer for your project and will approve the development of your work at key stages throughout the module.

There will be opportunities to share and critique your work with your peers during the module and you will be encouraged to participate and engage with large and small group discussions. This module will be supported by a range of Technical Instruction sessions that will give your access to the equipment and software required to complete your project.

1. Demonstrate an understanding of peer, staff and client communications and client management, including brief, proposal and project delivery.
Knowledge and Understanding
Communication

2. Investigate and critically evaluate the technical and creative options for producing a film that suits the client brief.
Enquiry
Analysis

3. Demonstrate production, editing and sound design skills used for a client film production.
Application
Problem Solving

4. Produce a critical informed report, evaluating the production and the learning undergone, and how you will use this in the future.
Reflection

Portable video and audio recording equipment
Specialist Media Labs – Post-Production Editing, Sound Mixing, Colour Grading
Library Books and Journals
LinkedIn Learning
Academic Study Skills Tutors
Box of Broadcasts BoB

Arnold, G., Cookney, D., Fairclough, K. and Goddard, M. (2017) Music/Video: Histories, Aesthetics, Media. New York: Bloomsbury Academic & Professional.
Bridgwater, T. (2013) Boardroom director: how to produce exceptional corporate video. Toronto: Foresight Ink.
Cury, I. (2005) TV commercials: how to make them or, how big is the boat?. Oxford: Focal.
DiZazzo, R. (2004) Corporate media production. [2nd ed.]. Boston, [Mass.]; Oxford: Focal.
Mowat, J. (2018) Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth. London: Kogan Page, Limited.
Soorjoo, M. (2012) Here’s the pitch: how to pitch your business to anyone, get funded, and win clients. Hoboken, N.J: Wiley.
Sweetow, S. (2017) Corporate video production: beyond the board room (and out of the bored room). 2nd ed. Abingdon: Routledge.

You will engage with the client filmmaking production process from project scoping and pitching right through to the delivery and distribution of a completed client film. Realising the importance of communication and collaborative working, you will acquire a live client(s) of your choice and develop professional working relationships. Learning how to negotiate and design a brief with a client, you will produce video content in order to satisfy clearly defined aims and objectives. You will develop the entrepreneurial, creative, and technical skills required to produce a client-based film.