Module Descriptors
MARKETING AND DISTRIBUTION IN FILM AND TELEVISION
FILM60068
Key Facts
Faculty of Arts and Creative Technologies
Level 6
15 credits
Contact
Leader: Peter Rudge
Email: P.A.Rudge@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 36
Independent Study Hours: 114
Total Learning Hours: 150
Assessment
- COURSEWORK weighted at 100%
Module Details
Module Special Admissions Requirements
None
Module Texts
Marketing to Moviegoers. R, Marich (2005) Focal Press ISBN 0-240-80687-5
The Indiders Guide to Film Finance. P, Alberstat (2004) Focal Press. ISBN 0-240-51661-3
Raindance Producers Lab. E, Grove (2004) Focal Press. ISBN 0-240-51699-0
The Indiders Guide to Film Finance. P, Alberstat (2004) Focal Press. ISBN 0-240-51661-3
Raindance Producers Lab. E, Grove (2004) Focal Press. ISBN 0-240-51699-0
Module Resources
Internet Access and Library
Module Learning Strategies
(1:n) (1:20)2
Module Indicative Content
Explore marketing concepts for film and television
Develop an understanding of UGM, social networking environments and viral marketing in relation to the film and television industry
Explore the possibilities of merchandising, product placement and tie-ins
Understand the role of International Film and TV markets
Develop an understanding of UGM, social networking environments and viral marketing in relation to the film and television industry
Explore the possibilities of merchandising, product placement and tie-ins
Understand the role of International Film and TV markets
Module Additional Assessment Details
An assignment weighted at 100%
A 3000 word report that outlines the marketing and distribution plan for either a low budget feature film or television show, which will assess learning outcomes 1,2 and 3
A 3000 word report that outlines the marketing and distribution plan for either a low budget feature film or television show, which will assess learning outcomes 1,2 and 3