Module Descriptors
DIGITAL DISTRIBUTION TECHNOLOGY
FILM60118
Key Facts
Faculty of Arts and Creative Technologies
Level 6
15 credits
Contact
Leader: Paul Ottey
Hours of Study
Scheduled Learning and Teaching Activities: 30
Independent Study Hours: 120
Total Learning Hours: 150
Assessment
  • BUSINESS PLAN weighted at 75%
  • REPORT weighted at 25%
Module Details
Module Indicative Content
Students will investigate new platforms for content delivery and interactivity including
Dedicated mobile video and audio content
Repackaged content
Advertising materials
Apps
Producing for multiple outlets
Filming for multiplatform
Media management
Module Additional Assessment Details
Students will produce:
A practical package of mobile content (supported by a business plan 1,000 words) (75%) assessing learning outcomes 1, 2 and 3
A report (25%) maximum word count 1,500 words assessing learning outcomes 1 and 4.
Module Learning Strategies
Lectures and Laboratory sessions
12 x 1 hour lectures (1:n)1 + half hour surgery
12 x 1 hour laboratory sessions (1:25)1
Module Texts
Mobile TV, DVB-H, DMB, 3G Systems and Rich Media Applications, Amitabh Kumar (2007), Focal Press ISBN: 978-0-240-80946-5
Developing Quality Metadata, Cliff Wotton (2007), Focal Press ISBN: 978-0-240-80869-7
Digital TV Over Broadband, Joan Van Tassel (2001), Focal Press ISBN: 978-0-240-80357-9

Module Resources
Avid/Final Cut
After Effects
Audition
Windows Media Encoder
Hd and SD cameras
Module Special Admissions Requirements
None.