Module Descriptors
MUSIC VIDEO PRODUCTION
FILM60149
Key Facts
Digital, Technology, Innovation and Business
Level 6
15 credits
Contact
Leader: Paul Ottey
Email: P.Ottey@staffs.ac.uk
Hours of Study
Scheduled Learning and Teaching Activities: 39
Independent Study Hours: 111
Total Learning Hours: 150
Assessment
- Music Video Edit weighted at 20%
- Music Video Production weighted at 80%
Module Details
INDICATIVE CONTENT
This module will provide technical and creative understanding to both theoretical and practical problems associated with music video production.
Students will be taught
Cinematography, post production to include image manipulation, digital colour grading and colour correction. Location lighting and cinematography will also be studied in relation to the music video sector. Special attention will be paid to the juxtaposition of sound and image.
Students will be taught
Cinematography, post production to include image manipulation, digital colour grading and colour correction. Location lighting and cinematography will also be studied in relation to the music video sector. Special attention will be paid to the juxtaposition of sound and image.
RESOURCES
Lectures, library, computing facilities and Internet.
Use of Filmmaking software such as Adobe Creative Suite, Avid and FCP, Scriptwriting software such as Celtx.
Film Production Equipment available from the resource centre in the School of Film Sound and Vision.
Use of Filmmaking software such as Adobe Creative Suite, Avid and FCP, Scriptwriting software such as Celtx.
Film Production Equipment available from the resource centre in the School of Film Sound and Vision.
TEXTS
HANSON, M. (2007). Reinventing Music Video: Next-generation Directors, their Inspiration and Work. Focal Press
SXHWARTZ, L.M. (2007). Making Music Videos: Everything You Need to Know from the Best in the Business. Watson-Guptill.
DANCYGER, K. (2010). The Technique of Film and Video Editing. 5th Ed. Routledge.
MURCH, W. (2001). IN THE BLINK OF AN EYE NEW EDN: A Perspective on Film Editing. SILMAN-JAMES PRESS.
BROWN, B. (2011). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. 2nd Ed. Focal Press
SXHWARTZ, L.M. (2007). Making Music Videos: Everything You Need to Know from the Best in the Business. Watson-Guptill.
DANCYGER, K. (2010). The Technique of Film and Video Editing. 5th Ed. Routledge.
MURCH, W. (2001). IN THE BLINK OF AN EYE NEW EDN: A Perspective on Film Editing. SILMAN-JAMES PRESS.
BROWN, B. (2011). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. 2nd Ed. Focal Press
LEARNING OUTCOMES
1. YOU WILL CRITICALLY DEMONSTRATE THE ABILITY TO DEVELOP A MUSIC VIDEO FROM A CINEMATOGRAPHY AND POST PRODUCTION PERSPECTIVE.
[Knowledge and Understanding]
2. YOU WILL BE ABLE TO CRITICALLY ANALYSE THE EFFECTIVENESS OF EXISTING DIGITAL TECHNIQUES AND TECHNOLOGY IN TERMS OF DEVELOPMENT AND THE PREPRODUCTION NEEDED TO PRODUCE A MUSIC VIDEO.
[Analysis]
3. YOU WILL BE ABLE TO DEVELOP AND PRODUCE A VIDEO PRODUCTION AS A MEMBER OF A TEAM.
[Application]
[Knowledge and Understanding]
2. YOU WILL BE ABLE TO CRITICALLY ANALYSE THE EFFECTIVENESS OF EXISTING DIGITAL TECHNIQUES AND TECHNOLOGY IN TERMS OF DEVELOPMENT AND THE PREPRODUCTION NEEDED TO PRODUCE A MUSIC VIDEO.
[Analysis]
3. YOU WILL BE ABLE TO DEVELOP AND PRODUCE A VIDEO PRODUCTION AS A MEMBER OF A TEAM.
[Application]
Module Learning Strategies
3 x 13 hours comprising a series of 1 hour lectures followed by workshops and seminars. These will be backed up with development tutorials for creative ideas, production and post-production
Directed reading and learning will be given out after each class with practical tasks.
Contextual lectures
Production meetings for project development
Technical tasks to develop applied skills
Development sessions to progress practical work
Independent study time should be utilised to gain experience on required equipment and expand knowledge in the subject area
Self-managed meetings
Advanced Independent research and study
Collaborative research and practical work
Advanced testing and application of equipment, techniques and skills
Directed reading and learning will be given out after each class with practical tasks.
Contextual lectures
Production meetings for project development
Technical tasks to develop applied skills
Development sessions to progress practical work
Independent study time should be utilised to gain experience on required equipment and expand knowledge in the subject area
Self-managed meetings
Advanced Independent research and study
Collaborative research and practical work
Advanced testing and application of equipment, techniques and skills
Module Additional Assessment Details
Music Video Edit 20%
Music Video Production 80%
Music Video Production 80%