Coursework, a written report length 4000 words weighted at 100% addressing Learning outcomes 1, 2 3, and 4. The principles of launching and distributing a digital feature film.

Through studying this module students will be able to develop and demonstrate an understanding of the wider business skills and practices required for the launch and exhibition of a digital feature film. Areas of study include:

Film festivals
Marketing - social media
- TV and cinema
Distribution windows
Revenue sharing
Independent film distribution
Studio film distribution

6 x 2hr lectures supported by 20 x 3 hour lab/practical sessions and group and individual tutorials

Learning on all aspects of the content will be facilitated through lectures and case studies supplemented by workshops and tutorials to support the practical development and management of filmed product.

Access to the internet
Library facilities
Production office facilities
Word processing

Prior study of Module CE70108-6 Film Development and Management

- Guide to Film Distribution and Marketing for the Digital Era. Los Angeles: Hybrid Cinema Publishing
- Marich, R. (2009). Marketing to Moviegoers: A Handbook of Strategies and Tactics. 2nd Ed. Carbondale: Southern Illinois University Press
- Parks, S. (2007). The Insider's Guide to Independent Film Distribution. Massachusetts: Elsevier Inc.
- Ulin, J. (2010). The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World. Amsterdam: Focal Press
- Bosko, M.S. (2003). The Complete Independent Movie Marketing Handbook: Promote, Distribute & Sell Your Film or Video. California: Michael Wiese Productions