10-minute short form group production(s) assessing learning outcomes 1,2 and 5 (70%)

Onset staff and peer observations assessing learning outcomes 3,4,5 and 6 (30%)

Working as part of a crew you will produce high-quality short form ADVERTISING FILM. Each member of the crew will adopt their chosen creative specialism and contribute to the production of the chosen production(s).

You will demonstrate a deep understanding of your advertising film specialism and evidence detailed knowledge of your discipline through your contribution to the group production. You will work collaboratively to solve pre-production and onset problems, identifying appropriate and professional solutions.

You will apply role-specific skills through all stages of the production process, presenting your contributions to the whole crew and the executive producer (Staff supervisor) at regular development meetings.

During the shooting period, you will be observed by your executive producer (Staff supervisor) and an assessment of your contributions will be made.

Scheduled learning activities
Lectures
Group seminars
Development tutorials
Technical instruction workshops
Film craft sessions on creative conventions
Risk Assessment, health and safety, media centre operation
Short exercises and assignments that help you to apply and evaluate your learning

Guided independent and group study activities (Average of 9.5hrs per week)
Independent study time should be utilised to gain experience on required equipment and expand knowledge in the subject area
Production crew meetings
Film production project work and skill development
Independent academic study in support of your project work and research.
¬This module will be accompanied by a comprehensive module study pack/and VLE support. ¬You will also be expected to take advantage of the extensive library facilities.

Cooper, P And Dancyger, K. (2005) Writing the short film. London. Focal Press.
Rooney, B And Lou Belli, M. (2011) Directors tell the story. London. Focal Press.
Burum, S. (2007) American cinematography manual. California. ASC Press
Brown, B. (2012) Cinematography: theory and practice. Oxford. Focal Press
Rea, P And Irving, D. Producing and directing the short film and video.
Wiese, M. (2012) The location sound bible. California. Studio City.

Level 5 camera, lighting, sound, studio and post production facilities
Library facilities web, computer access, printing facilities.
Blackboard virtual learning environment
Film Theatre screening and viewing facilities

1. DEMONSTRATE A SYSTEMATIC UNDERSTANDING OF THEIR CHOSEN CREATIVE SPECIALISM (ADVERTISING FILM), INCLUDING ACQUISITION OF COHERENT AND DETAILED KNOWLEDGE, AT LEAST SOME OF WHICH IS AT OR INFORMED BY, THE FOREFRONT OF DEFINED ASPECTS OF A DISCIPLINE.
Knowledge and Understanding

2. DEMONSTRATE AN UNDERSTANDING OF THE UNCERTAINTY, AMBIGUITY AND LIMITS OF KNOWLEDGE IN THEIR CHOSEN CREATIVE SPECIALISM (ADVERTISING FILM).
Learning

3. DEPLOY ACCURATELY ESTABLISHED TECHNIQUES OF ANALYSIS AND ENQUIRY AND INITIATE AND CARRY OUT PROJECTS WITHIN THEIR CHOSEN CREATIVE SPECIALISM. EVALUATE USE OF INFORMATION LITERACY, INCLUDING THE ETHICAL USE OF INFORMATION IN YOUR CHOSEN CREATIVE SPECIALISM (ADVERTISING FILM). Enquiry

4. DEVELOP APPROPRIATE CREATIVE SPECIALISM QUESTIONS TO ACHIEVE A SOLUTION - OR IDENTIFY A RANGE OF SOLUTIONS ¿ TO A PROBLEM AND USE DECISION - MAKING IN COMPLEX AND UNPREDICTABLE CONTEXTS.
Problem Solving

5. APPLY CREATIVE FILM SPECIALISM METHODS AND TECHNIQUES THAT THEY HAVE LEARNED TO REVIEW, CONSOLIDATE, EXTEND AND APPLY THEIR KNOWLEDGE AND UNDERSTANDING AND DEVISE AND SUSTAIN ARGUMENTS, USING IDEAS AND TECHNIQUES, SOME OF WHICH ARE AT THE FOREFRONT OF A DISCIPLINE
Application

6. MANAGE THEIR OWN LEARNING, EXERCISE INITIATIVE, PERSONAL RESPONSIBILITY AND DEMONSTRATE THE LEARNING ABILITY, QUALITIES AND TRANSFERABLE SKILLS NECESSARY FOR EMPLOYMENT OR FURTHER TRAINING OF A PROFESSIONAL OR EQUIVALENT NATURE .
Reflection