This module aims to consolidate the production knowledge and craft skills gained through previous study by providing opportunities to develop advanced skills and expertise in digital feature film post-production and exhibition - with the final output of a completed feature film prepared for public launch.

Bringing a digital film product to market is central to the commercialisation of your art. The module will examine key factors that influence (and measure) a successful exhibition strategy, including marketing, timing, competition, and width of release. You can personalise learning by extending your knowledge and craft skills in the pursuit and implementation of either the post-production or launch of the 72 hour digital feature film.

The completed post-production work or launch strategy will be accompanied by presented evidence to demonstrate your learning and project developments.

ASSESSMENT ONE: NEGOTIATED PORTFOLIO

A Negotiated Portfolio to include either an independently edited sequence and 60 second trailer for the 72-hour feature film, supported by a presentation or an independently presented launch strategy for the 72-hour feature film with industry practice references, supported by an electronic press kit.

LOs (Learning Outcomes): 1-4 100%.

Learning strategies are grounded in a student-centred approach, utilising project-based experiential learning, and authentic assessment. You will learn about feature film post-production and exhibition by preparing your 72-hour feature film for public launch within the context of industry. The technical and creative treatment of your project work will be personalised in accordance with self-directed project goals and aspirations.

Departmental staff will offer differing expertise and perspectives, aimed to challenge, extend, stimulate, and inspire your learning and practice. Your learning will also be supported by wider university staff, including specialist help to support research and study skills.

Workshops will introduce fundamental theories that underpin the development of digital post-production and exhibition methodologies and will provide research exercises, opportunities for peer learning and support the development of reflective industry practice.

Technical Instruction provides hands on experience with professional post-production facilities and software, enabling you to apply creative, technical, and theoretical skills to an authentic digital film project.

Project Supervisor (Lecturer) will oversee your project and offer regular formative feedback on your project work and professional development. You will be required to meet negotiated project milestones, which may be hyper personal depending on your project goals.

1. Demonstrate a systematic understanding of the key principles, processes and technologies of digital post-production and exhibition.
Knowledge and Understanding.

2. Apply advanced digital post-production techniques to the creative and technical execution of a feature film and implement a credible launch strategy within a specified timeframe.
Application.

3. Critically and creatively engage in reading and research appropriate for your specialist area of study and develop intellectual rigour and conceptual understanding to inform your post-production and/or distribution methodologies.
Analysis.

4. Curate an annotated portfolio of work and reflect upon the efficacy of choices made.
Reflection.

Adobe Certification course materials, practice tests and exams.
Specialist post-production suite - Editing, sound mixing, colour grading
Film studio, set flats, green screen, and lighting
E-library books and journals
Microsoft Teams digital learning environment.
LinkedIn Learning
Academic Study Skills Tutors

Crisp, V. (2015) Film Distribution in the Digital Age: Pirates and Professionals. London: Palgrave Macmillan.

Dancyger, K. (2019) The Technique of Film and Video Editing: History, Theory, and Practice. 6th edn. Milton: Routledge.

Jenner, M. (2018) Netflix and the Re-Invention of Television. Springer International Publishing AG.

Miles, J. (2014) YouTube marketing power: how to use video to find more prospects, launch your products, and reach a massive audience. New York: McGraw-Hill Education.

Reisz, K., Millar, G. and Dickinson, T. (2010) The technique of film editing. 2nd ed. Burlington, Mass: Focal Press.

Rose, J. (2012) Audio Postproduction for Film and Video. 2nd ed. Routledge.

Ulin, J. (2014) The business of media distribution: monetizing film, TV, and video content in an online world. 2nd ed. New York: Focal Press.

Van Hurkman, A. (2014) Color correction look book creative grading techniques for film and video. 1st edition. Peachpit Press.

Digital Post Production and Exhibition brings a digital film product to market and considers the commercialisation of your art. The module will examine key factors that influence (and measure) a successful exhibition strategy, including marketing, timing, competition, and width of release. You can personalise learning by extending your knowledge and craft skills in the pursuit and implementation of either the post-production or launch of the 72-hour digital feature film.