This module introduces the ways in which audiences and institutions can impact how film is made and techniques are deployed.

You will explore historical and contemporary approaches to filmmaking through the lens of audience and institution, understanding the relationship of industry to the viewer and exploring the ways in which technology and audience expectations impact the storytelling processes.

The investigation will utilise the case studies and concepts explored in the module and apply them to the student’s own interests within the industry as they choose the area of investigation on which to focus.

This module will develop your understanding of audiences and institutions that are encompassed in the industrial filmmaking context.

Seminars will introduce concepts and themes to build your knowledge and understanding of the subject and enable you to develop your understanding of the sector.

A flipped classroom approach will enable the sessions to focus on discussion, enabling you to expand your awareness and understanding of the implications and guiding factors around filmmaking.

Chapman, J, Glancy, M and Harper, S (2007). The New Film History: Sources, Methods, Approaches. London: Palgrave Macmillan.

Erigha, M. (2019). The Hollywood Jim Crow: The Racial Politics of the Movie Industry. NYU Press.

McDonald, Paul and Wasko, Janet (2007) The Contemporary Hollywood Film Industry. London: Wiley-Blackwell.

Ndounou, M.W. (2014) Shaping the future of African American film: color-coded economics and the story behind the numbers. New Brunswick, New Jersey: Rutgers University Press. Available at: https://doi.org/10.36019/9780813562575.

Portable video and audio recording equipment
Specialist Media Labs, Post-Production Editing, Sound Mixing, Colour Grading
Library Books and Journals
LinkedIn Learning
Academic Study Skills Tutors

None

1. Explore the impact of audience expectation and/or industrial development on the commercial and creative outputs associated with the filmmaking sector.
Enquiry

2. Identify key factors which contribute to the adoption/implementation of these elements.
Evaluate

1. Investigation [LO1, 2]
The form of the investigation is negotiated with the staff team it can be a written piece, a video essay, an audio podcast or full presentation. The work should consider the ways in which approaches to filmmaking have been influenced by audience expectation or by industrial development. The work can focus on a particular case study, genre, production house or studio approach to filmmaking, it can focus on traditional or virtual approaches to production. The work should be grounded in research and have a theoretical foundation which is clearly used within the exploration and cited using Harvard referencing.

Written – 3500 words
Video Essay – 7 minutes duration (script will also be submitted)
Podcast – 8 minutes duration (script will also be submitted)
Presentation – 8 minutes duration

As the work is negotiated the supporting documentation will be utilised alongside the submission – scripts for the none written approaches will be expected.

All individually assessed

Understanding the sector that supports and motivates filmmaking is an incredibly important area for anyone wishing to work in the creative sector. The impact of audience expectation and/or industrial development upon the creative industry should not be underestimated, from recent cases of the audience voice upon production, to industrial developments that continually reshape the industry. Knowing your sector and your audience gives you the opportunity to craft work which speaks strongly to them.