A group presentation of 20 minutes duration in small groups. Students choose from a range of topic areas linked with various social, cultural, political and economic aspects of a particular media form (500 words equivalent each). [ Learning Outcomes 3,4,5]

A negotiated essay on a topic covered throughout the course (1500 words). [ Learning Outcomes 1,2,3]

The module explores the development of the mass media, beginning with print, moving through film, broadcasting and ending with the coming of interactive media. Questions will be raised about the way the media developed, the forces shaping them, the potentials offered and the differences and similarities between different forms of media.

The module will be taught through 2-hour workshops running on alternate weeks. The session will include group discussion, individual work, group work, group viewing/listening and practical activities. The module tutor will practice the open-door policy on alternate weeks between sessions so that students can sign up for individual tutorials and consultations to discuss issues related to the course.

Strinati, D, 1998. An Introduction to Studying Popular Culture, Routledge
Crisell, A, 1995. An Introductory History of British Broadcasting, Routledge
Lorimer, R. Mass Communication: A Comparatice Introduction, Manchester U.P.
Heyward, P. & Wollen T. New Technologies of the Screen B.F.I. Publishing

OHP, video recorder and TV, video player