This module introduces the codes, conventions, practices and skills used in the creation of radio and video content for broadcast use. This will involve examining communication skills and audience engagement techniques, designed to reflect contemporary practice within the broadcast industry, such as the use of social media.

In practical sessions you will explore multi-platform story-telling using radio and television production techniques. You will be able to experiment with choice of words and language, selection and sequence of content, voice presentation, visual performance, shot composition, microphone position, lighting, location, found and added background sound, edit points and styles and audio fades and mixes. In doing this you will learn how to use location and studio equipment safely and effectively and also gain insights into techniques for controlling the way you appear and sound on mic and on screen.

You will keep an evaluative diary of your progress throughout the module on which to base your final evaluative essay.

1. An-evaluative and reflective essay based on an individual project diary (1000 words)
(Learning Outcomes 1, 5, 6) 20%

2.A portfolio of audio and visual work (Learning Outcomes 2, 3, 4, 5, 7) 80%

Key Information Set Data: 20% coursework 80% practical

There will be a series of practical workshops to introduce you to radio and television skills and techniques, individually and in groups.. There will be technical instruction in the use of portable broadcast kit, the multi-camera television studio and the radio studios, including the audio playout system. By relating practical programme making skills to audience awareness criteria you will become familiar with production terminology which can be discussed and evaluated within your Project Diary.

Key Information Set Data: 27% Scheduled L&T activities, 73% Guided independent learning

Beaman, J (2011) Interviewing for Radio. Harlow: Longman.
Geller, V. (2011) Beyond Powerful Radio. Abingdon: Focal Press
Hudson, G. & Rowlands, S. (2012) The Broadcast Journalism Handbook (2nd ed.). Harlow: Longman.
Millerson, G. & Owens, J. (2013) Television Production. Oxford: Focal
Singleton-Turner, R (2011) Cue & Cut: A Practical Approach to Working in Multi-camera Studios. Manchester: MUP
Trewin, J. (2003) Presenting on TV and Radio : An Insider's Guide. Oxford: Focal
Willett, A (2013) Media Production: A Practical Guide to Radio and TV. Abingdon: Routledge.

WEBSITES:
BBC Academy: http://www.bbcacademy.com/
ITV: http://www.itvplc.com/about
Channel 4: http://www.channel4.com/
SKY : https://jobs.sky.com/starting-out
OFCOM- http://www.ofcom.org.uk/
Skillset: http://www.skillset.org/ (2014)
Digital Spy - http://www.digitalspy.co.uk/
Soundcloud – https://soundcloud.com/

Portable camera equipment/Portable sound equipment
Radio studios/TV Studio
Editing workstations and software for radio and TV
Library and online resources
TV/DVD/Video/Audio playback facilities.
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.

1. IDENTIFY BASIC PROFESSIONAL PRACTICES AND DIGITAL PRODUCTION PROCESSES AND RECOGNISE HOW THEY INTERACT WITH THE STYLE AND CONTENT OF RADIO AND TELEVISION PROGRAMMES. Knowledge and Understanding

2. IDENTIFY AND EVALUATE CONNECTIONS BETWEEN PROCESS AND OUTCOMES BY WORKING TO A PRODUCTION BRIEF WITHIN A SET TIMESCALE
Problem Solving

3. USE INDUSTRY STANDARD SOUND AND IMAGE EQUIPMENT CREATIVELY TO MAKE RADIO AND TELEVISION PROGRAMMES
Practical and Professional

4. APPLY PROFESSIONAL MEDIA COMMUNICATION SKILLS TO REACH A PRESCRIBED AUDIENCE THROUGH AUDIO AND VIDEO AT AN INTRODUCTORY LEVEL.
Application

5. DEVELOP SIMPLE PACKAGED AND LIVE PROGRAMME MATERIAL FOR RADIO AND TELEVISION AUDIENCES. DEMONSTRATE A PRACTICAL UNDERSTANDING OF THE MAJOR BENEFITS AND LIMITATIONS OF CONNECTING WITH AN AUDIENCE USING VISUAL AND AUDIO DIGITAL FOOTAGE.
Communication

6. APPLY WRITTEN COMMUNICATION SKILLS TO EVALUATE THE PROCESS.
Reflection

7. WORK PRODUCTIVELY AS A MEMBER OF A PRODUCTION TEAM IN THE PREPARATION AND PRESENTATION OF AUDIO, VISUAL OR ONLINE MATERIAL.
Collaborative Working