This module introduces the codes, conventions, skills and theory behind the radio industry. The key technical equipment and practices which are used in the creation of radio content for broadcast use. This will involve examining communication skills and audience engagement techniques, designed to reflect contemporary practice within the broadcast industry, such as the use of social media, podcasting and creating downloadable content for programming.

Throughout a series of theory based lecturers you will listen, analyse and explore the ways in which radio has broadcast historically, engaging in practical exercises to produce a live radio show in the radio studios. You will also examine and explore its changing presence, challenging new concepts of audio and visual collaborations to reach audiences through social media 24 hours a day. This will be achieved through a range of both individual and group work. You will be able to experiment with new ideas, using a range of words and language to create content for multi-platform delivery. There will be technical instruction in the use of the radio studios, myriad and adobe audition editing.

By relating practical programme making skills to audience awareness criteria you will become familiar with production terminology which can be discussed and evaluated within your Project.

You will keep an evaluative diary of your progress throughout the module on which to base your final evaluative and reflective essay.

You will be expected to apply theory to practice and demonstrate this throughout the module.

In semester one you will be introduced to the theory and practice of a more traditional based radio station. In Semester two you will explore the newer methods of audio and audio-visual broadcasting. Throughout the module, there will be a series of theory based lectures with accompanying practical workshops. These two classes will be delivered on different days allowing time for independent working in preparation for the following workshop. The theory classes will be classroom based with a majority of the workshops in semester one designed to run in the radio studios. Semester two will require more field work and may involve taking equipment out of the studio for professional audio and visual recording. The technical instruction will take place in the practical workshop classes.

Key Information Set Data: 27% Scheduled L&T activities, 73% Guided independent learning

Smart Phones
Radio Studio
Myriad
Adobe Audition
Classroom with workstation
IT Lab
Portable sound equipment
Radio studios
Editing workstations and software for radio
Library and online resources
Audio playback facilities.
The Blackboard virtual learning environment will be available to support this module. Details will be supplied in the module handbook.

Beaman, J (2011) Interviewing for Radio. Harlow: Longman.
Geller, V. (2011) Beyond Powerful Radio. Abingdon: Focal Press
Hudson, G. & Rowlands, S. (2012) The Broadcast Journalism Handbook (2nd ed.). Harlow: Longman.
Lloyd, D (2015) How To Make Great Radio: Techniques and tips for today’s broadcasters and producers Biteback Publishing
McLeish, R. (2005) Radio Production (5th ed.). Oxford: Focal Press.
Trewin, J. (2003) Presenting on TV and Radio : An Insider's Guide. Oxford: Focal
Willett, A (2013) Media Production: A Practical Guide to Radio and TV. Abingdon: Routledge.

1. IDENTIFY AND DEMONSTRATE HOW PROFESSIONAL PRACTICES INTERACT WITH THE STYLE AND CONTENT OF RADIO PROGRAMMES.
[KNOWLEDGE AND UNDERSTANDING]

2. DEMONSTRATE THROUGH WRITTEN WORK AN UNDERSTANDING OF THE BENEFITS AND LIMITATIONS OF COMMUNICATING THROUGH SOUND AND AN EVALUATIVE APPROACH TO THE PROCESSES ADOPTED AND THEIR OUTCOME.
[COMMUNICATION]

3. WORK EFFECTIVELY AS A MEMBER OF A RADIO PRODUCTION TEAM ON A WEEKLY BASIS AND UNDERTAKE A CONTRIBUTORY ROLE IN PRODUCING AUDIO FOR ASSESSMENT.
[COLLABORATIVE WORKING]

4. APPLY PROFESSIONAL MEDIA COMMUNICATION SKILLS TO REACH A SPECIFIC RADIO DEMOGRAPHIC THROUGH AUDIO.
[APPLICATION]

5. APPLY ONGOING LEARNING ABOUT RADIO IN ALL ITS FORMS HISTORICALLY AND FOR THE FUTURE IN THE CONTEXT OF BOTH THEORY AND PRACTICE.
[LEARNING]

6. USE INDUSTRY STANDARD EQUIPMENT TO CREATIVELY MAKE RADIO PROGRAMMES AND CONTENT.
[PRACTICAL AND PROFESSIONAL]

7. RESEARCH AND SOURCE PROGRAMME CONTENT AND GENERATE IDEAS FOR BROADCAST TO A WIDE RANGING AUDIENCE.
[ENQUIRY]

Assignment 1

Assignment 2

Radio is expanding and evolving, engaging audiences in new techniques, designed to reflect contemporary practice within the broadcast industry, such as the use of social media, podcasting and creating downloadable content for programming. You will listen, analyse and explore the ways in which radio has broadcast historically, engaging in practical exercises to produce a live radio show and you will also examine and explore its changing presence, challenging new concepts of audio and visual collaborations to reach audiences through social media 24 hours a day. You will be able to experiment with new ideas, using a range of words and language to create content for multi-platform delivery. There will be technical instruction in the use of the radio studios, myriad and adobe audition editing. By relating practical programme making skills to audience awareness criteria you will become familiar with production terminology which can be discussed and evaluated.