Module Learning Strategies
In workshops students will examine and practise different presentation styles - Radio 4 and Radio 1, news, pop music, light entertainment, for example. They will consider the criteria stations and their audiences apply in evaluating the qualities of live radio presentation. They will be required to listen to a variety of stations and programme styles. Questions of technique and programme structure and preparation will be discussed.
There will be some formal study of audiences and scheduling and how programme makes must take these into account. RAJAR and Mediatel will be used to ensure students' familiarity with the concepts of reach and share.
Students may submit programme ideas either individually or in pairs, and the final format of the programme will be agreed with the OMG management team with the approval of the module tutor.
The remainder of the module is self-managed with regular individual supervision.
Module Additional Assessment Details
Research Portfolio 30%
Listening diary, with comments on a minimum of 6 stations and 12 shows.
A report (750 words) comparing two of the programmes included in the diary , assessing target audience, how the presenter serves that audience, why presenter is successful etc
A programme pitch in written form to OMG managers, including evidence of audience research. 750 words. (LOs 2, 4, 5, 6)
Radio programme 40%
One unedited edition of the programme, recorded live or as live, plus production and music log (LOs 1,2,6,7)
Evaluation 30%
Written evaluation 1500 words (LOs 3,4)
Module Indicative Content
Increasingly, radio professionals have to be versatile, and all members of the production team need to be confident speaking on air. This module will give students voice training and experience of different styles of presentation leading to the negotiation of a regular slot on OMG Radio.*
The aim is to allow students to develop as a presenter through a series of shows, using a self-op studio in the environment of a real radio station. One of the programmes will be submitted as part of the module assessment.
*Exceptionally , live presentation on another broadcast station may be acceptable as an alternative.
Module Resources
Library and online resources including Mediatel
OMG radio studio and music library
Access to production studio, Marantz, production music library, audio editing.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.
Module Texts
Ofcom (2010) Broadcasting Codes [Online] Available from: www.ofcom.org.uk
Baker, P. (1995). Making It as a Radio or TV Presenter: An Insider's Guide. London; Piatkus.
Barnard, S (1989). On the Radio. Music Radio in Britain. Maidenhead; Open University Press.
Beaman, J (2000). Interviewing for Radio. Harlow; Longman.
Chignell, H (2009) Key Concepts in Radio Studies. London; Sage.
Crisell, A. (1994). Understanding Radio 2nd ed. London; Routledge
Fleming, C. (2009). The Radio Handbook. London; Routledge
McLeish, R. (2005). Radio Production (5th ed.). Oxford; Focal Press.
Mills, J. (2004). The Broadcast Voice. Oxford; Focal Press.
Ross, K, & Nightingale, V (2003) Media and audiences: new perspectives . Maidenhead;Open University Press.
Schroder, K., Drotner, K., Kline, S., Murray, C. (2003) Researching Audiences: A Practical Guide to Methods in Media Audience Analysis. London; Hodder Arnold
Stewart, P. (2006) Essential Radio Skills: How to Present and Produce a Radio Show London; A&C Black