Radio and its roles of producer and presenter have changed in recent years. Often, in smaller stations both roles can be undertaken by one person. Understanding the various components which create 21 century radio allows a wider opportunity in career choices. This module will give you a range of skills from music scheduling, social media, content creation, show planning and presenting all using self op in the environment of a real radio station. You will learn many of the elements and software which contribute to creating radio. Myriad music programming, Adobe Audition advanced editing skills. Music programming hour clocks and how RAJAR and OFCOM play a part in the overall station sound. You will also learn how radio advertising works and how to create an on air commercial and you will be learning the many different skills a presenter needs to succeed in an industry which delivers content on a variety of platforms. Presenting skills both in the radio studio and on screen. Green screen presenting and the use of autocue will also enable greater content creation and add variety to your shows.

ASSESSMENT ONE
An audio-visual showreel showcasing radio and visual content presenting skills to engage a chosen station audience.

LOs (Learning Outcomes): 1- 3 30%.

ASSESSMENT TWO
A negotiated length radio breakfast show for a music station of your choice covering a music schedule, show content, hour by hour clocks detailing the specific timings of each track and link, Competition – coordination, how it will run and the full details of the prize, a minimum of 5 talk ups for each hour varying in length and a proposal for a visual content feature.

LOs (Learning Outcomes): 1- 4 40%.

ASSESSMENT THREE
A 2500-word Reflective Portfolio discussing your learning and development as a producer/presenter, evaluating your radio show and case study listening.

LOs (Learning Outcomes): 1- 5 30%.

Workshops will examine different programmes and their contents, deciphering the intended audience through the music, trails, pace, competitions, and overall delivery of the programme. You will also look in detail at the role RAJAR plays in the decision making within a radio station and examine how the need for new and exciting content can affect those figures. We will also consider how social media now plays a huge part in radio shows and how you as future radio presenters and producers can tap into this market to increase a stations sales and audience. Both advance editing skills and music scheduling will be given. You will consider the criteria stations and their audiences apply in evaluating the qualities of live radio presentation. You will be required to listen to a variety of stations and programme styles. Questions of technique, presenting styles and new delivery platforms will be discussed and sampled in the studios so you are able to present in several differing styles and environments. Additional presenting methods such as green screen presenting and using an autocue will also be introduced.

1. DEVELOP AND APPLY KNOWLEDGE AND UNDERSTANDING ABOUT THE RELATIONSHIP BETWEEN BROADCASTER AND AUDIENCE TO A LIVE RADIO PROGRAMME AND PRODUCE A SHOW OR PODCAST BASED ON THAT KNOWLEDGE. Knowledge & Understanding, Application

2. APPROPRIATELY SOURCE THE NECESSARY PROGRAMME CONTENT AND BROADCAST PLATFORM TO DELIVER RADIO PROGRAMMES TO A WIDER AUDIENCE. Enquiry

3. DEMONSTRATE AN AWARENESS OF THE PROFESSIONAL STANDARDS AND PRACTICAL WAYS IN WHICH AUDIENCE RESEARCH, FUNDING AND SCHEDULING CONSIDERATIONS IMPACT ON PROGRAMME MAKERS' WORK. Analysis

4. APPLY VARIOUS TECHNIQUES OF RADIO PRESENTATION TO A RANGE OF PROGRAMME STYLES BY PRESENTING A LIVE RADIO SHOW OR PODCAST SHOWING AWARENESS OF THE RELEVANT PREPARATION, RELATIONSHIP TO AUDIENCE AND STYLISTIC TECHNIQUES FOR A STATION. Communication

5. CRITICALLY REFLECT AND EVALUATE YOUR OWN PROGRESS AS A LIVE PRESENTER OR PRODUCER IN RADIO AND IDENTIFY SPECIFIC AREAS FOR IMPROVEMENT, DEVELOPING A REALISTIC ASSESSMENT OF INDIVIDUAL STRENGTHS DEMONSTRATED IN THE SEQUENCE OF PROGRAMMES. Reflection

Library and online resources. The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook Student radio station, studio and music library Access to production studio, production music library, audio and visual editing, cameras, green screen or equivalent, autocue.

Cooper, M. (2022) Radio's Legacy in Popular Culture, London: Bloomsbury.

Lloyd, D. (2015) How to Make Great Radio, London: Biteback.

McLeish, R. and Link, J. (2018) Radio Production, 6th ed., London & New York: Focal.

Trewin, J. (2016) Presenting on TV and Radio, London: Routledge.

Tucker, A. (2022) Finding Your Career in the Modern Audio Industry, London: Routledge.

Preger, S. (2022) Storytelling in Radio and Podcasts, London: Palgrave Macmillan.

See module handbook for a full listing of reading texts.

Radio and the roles of producer and presenter have changed in recent years. Often, in smaller stations both roles are undertaken by one person and this module gives you an understanding in the various components that contribute to the production of sound-based content. This module explores a range of skills including music scheduling, the use of social media, content creation, show planning and presenting, using self-op equipment in the environment of a real radio station. You will develop and enhance your radio presenting skills and focus on the role of a radio producer, learning about the different elements and software that contribute to creating radio.