1. Project analysis and design, to determine how to repurpose content/research you have already done for an earlier radio or television piece for the Web (1500 wds) [Learning Outcomes 1 & 3]

2. Design web page(s) to carry interactive content relevant to a radio or TV broadcast, with the emphasis on content and layout rather than visual design [Learning Outcomes 2, 3 & 4]

This project-based module invites you to 're-purpose' for the Web a programme concept that you have developed and researched previously for radio or television. It is increasingly the case that broadcasters expect programme proposals to include some form of Web presence, through which audiences can interact with the content. Here you will study examples of how these kinds of websites are constructed, investigate what software tools you will need to create a simple set of webpages and, with the necessary introductory skills training, experiment with suitable ways to organise and present your content.

This is an individual project. Introductory workshops will establish the scope of the project, discuss examples of the way the Web is being used by broadcasters and provide targeted skills training to enable you to assemble a simple set of web pages. Approximately half of the module you will spend research possible approaches and analysing the specific requirements to enable you to deign your project. In the second half of the module you will put the project design into practice, seeking feedback on the effectiveness of your design as part of the process.

Itzkovitch, A. 2003 Design-it-yourself websites: a step by step guide Gloucester, MA : Rockport Publishing
White, C 2004 Developing Killer Web apps with Dreamweaver MX & C# San Francisco; London: Sybex
Temple, N. 2003 Writing Copy for the Web in a Week London: Hodder & Stoughton
Burnett, R. & Marshall, P.D. 2002 Web Theory: an introduction London: Routledge
England, E & Finney, A. 2002 Managing Multimedia: project management for web and convergent media Harlow : Addison-Wesley
Priestman, C. 2002 Web Radio: Radio production for Internet Streaming Oxford: Focal

Library and Internet resources. Appropriate webpage creation software and training if needed.