Library and Internet resources
Appropriate webpage creation software and training if needed
Radio Studios
Postproduction workstations
Negotiated access to commercial radio professionals and stations
Blackboard virtual learning environment

Brierly, S. (2002) The Advertising Handbook. London: Routledge
England, E & Finney, A. 2002 Managing Multimedia: project management for web and convergent media Harlow: Addison-Wesley
Fleming, C. (2002) The Radio Handbook, 2nd edn. London: Routledge
Gettins, D. (2006) How to write great copy: learn the unwritten rules of copywriting, London: Kogan Page
Keith, M. (2010) The Radio Station: broadcast, satellite and internet. 8th Edn., Oxford: Focal
Priestman, C. 2002 Web Radio: Radio production for Internet Streaming Oxford: Focal
Starkey, G. (2004) Radio in context. Basingstoke: Palgrave Macmillan
Stewart, P. (2010) Essential radio skills: how to present a radio show. London: Methuen Drama
Stoller, T. (2010) Sounds of your life: the history of independent radio in the UK. New Barnet: John Libby
The Radio Centre website http://www.radiocentre.co.uk
Individual radio websites

A CASE BASED STUDY comprising a verbal briefing and a set of associated audio artefacts. (50%) L.O.s 1 - 5

A PORTFOLIO PROJECT comprising project analysis, briefing documents and a completed functioning website. (50%) L.O.s 1 - 5

Key Information Set Data:
Coursework 100%

This module explores the production and professional practices that are distinctive to commercial radio. Accounting for the overwhelming majority of radio stations available in the UK, the sector has grown consistently since it was launched in 1973. Today the sector faces challenges from the effects of the digitization of the industry, the proliferation of distribution platforms, a changing regulatory environment, balancing finances with the costs of localism policies and shifting expectations of listeners. In this module you will explore the key issues for commercial radio in practical terms: examination of station strategies in response to RAJAR figures, how the news style adapts to the target audience, how today's advertising campaigns are sold, developed, produced and evaluated, how a distinctive station identity is created. The module aims to equip you with the sophisticated understanding of the workings of a modern commercial radio station you will need to work in any part of the sector.

UPDATE HOURS ONLY

This module explores the production and professional practices that are distinctive to commercial radio. Accounting for the overwhelming majority of radio stations available in the UK, the sector has grown consistently since it was launched in 1973. Today the sector faces challenges from the effects of the digitization of the industry, the proliferation of distribution platforms, a changing regulatory environment, balancing finances with the costs of localism policies and shifting expectations of listeners. In this module you will explore the key issues for commercial radio in practical terms: examination of station strategies in response to RAJAR figures, how the news style adapts to the target audience, how today's advertising campaigns are sold, developed, produced and evaluated, how a distinctive station identity is created. The module aims to equip you with the sophisticated understanding of the workings of a modern commercial radio station you will need to work in any part of the sector.