Assessment 1
The implementation of a major work practice project relating to the Creative and Cultural Industries that includes entrepreneurial activities and interaction with a range of parties. The project may be practical(with evidence of enterprise, extensive liaison with a range of parties and tangible output) or theoretical
in nature (10,000 words). LO 2, 3 & 4 (85%)

Assessment 2
Reflection and evaluation of the project, with projections for the future (2,000 words). LO 1, 2 (15%)

In this module you will be involved in the implementation of a major project or dissertation relating to the Creative and Cultural Industries. You will have carried out research relating to the project or dissertation prior to undertaking this module, and already have clear proposals for the way your work will be
implemented. As entrepreneurship is the theme for your award, you will be expected to be developing innovative ideas in response to needs that you have identified, and that relate to the creative sector.
If you are undertaking practical work you will carry out a substantial project and also write a report to reflect upon the success of the project, with consideration for future developments such as sustainability and financial viability.
If you are undertaking a dissertation you will draw upon human resources as well as secondary documentation in a way that demonstrates your ability to engage with a range of partners. This might, for example, include discussions or interviews with managers of small businesses, sector skills councils representatives and/or consumers.
Whatever your chosen route of fulfilling the module requirements, you will consider alternative strategies and a readiness to absorb changing ideas and circumstances.

Examples of projects might be:

A product for an identified niche market, such as corporate entertainment DVDs or photographs, and the associated packaging and marketing of such a product, with consideration for competition and changing media technologies.

Development material associated with the setting up of a new business, including a full business plan and associated research, sourcing of funding, investigation of competition, financial projections etc.

A dissertation relating to self employment in the Creative and Cultural Industries, drawing upon primary and secondary sources, considering the factors impacting on long-term sustainability in a changing market.

A dissertation relating to the introduction of a selected new product into an existing market, with consideration for competition, costs, marketing and future projections.

The module will start with a review of your project or dissertation plans, from which you will create a programme of activities and actions in the implementation of the work. You will continuously relate your progress to your self-defined targets in order to maintain the momentum of your work and anticipate any difficulties. You will share your goals, strategies, issues and achievements with your peers and tutors
through the Blackboard forum.
You will be involved in:
Blackboard discussions and optional blogs to share ideas and raise issues for debate and advice
Meetings with representatives from industry and sector organisations
Individual online tutorials to discuss your progress against the personal targets you have set

A computer for accessing Blackboard, websites and electronic journals.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Completion of Postgraduate diploma

Carsrud, A, L, & Brannback, M, E, Entrepreneurship ( Greenwood Guides to Business) (2007) Greenwood Press
Cowan, T, In Praise of Commercial Culture (1998) Harvard University Press
Kung L, Strategic Management in the Media: Theory to Practice (2008) Sage
Lock, D, Project Management, (2007) Gower Publishing
Parsigian, E. K, Proposal Savvy: Creating Successful Proposals for Media Projects (1996) Sage
Price, R, M, The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise
(2007) Yale University Press
Sharp,J; Peters, J and Howard. K (2002) The Management of a Student Research Project, Gower

E resources:
A range of planning and development guides are available on The Prince's Trust website:
http://www.princes-trust.org.uk/Main Site v2/14-30 and need help/start up in business/business
guides.asp
The Vocational Information Centre website also has information resources and information related to
entrepreneurship:
http://www.khake.com/page31.html