Coley, S. M & Scheinberg, C. A, Proposal Writing (2000) Sage Publications
Kerrigan, F & Ozbilgin, M, Arts Marketing (2004) Butterworth-Heinemann
Locke, F. L, Spirduso, W. W, & Silverman, S. J, Proposals that Work: A Guide for Planning
Dissertations and Grant Proposals (2000) Thousand Oaks
Lusberg, A, How to Sell Yourself: Winning Techniques for Selling Yourself (2002) Career Press
Moon, J. Reflection in Learning and Professional Development. (2005) Routledge
Price, R, M, The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise

E resources:
A range of planning and development guides are available on The Prince's Trust website:


http://www.princes-trust.org.uk/Main Site v2/14-30 and need help/start up in business/business
guides.asp


The Vocational Information Centre website also has information resources and information related to
entrepreneurship:

http://www.khake.com/page31.html

The main focus will be on self instruction, within a tightly structured framework and relying largely (but not exclusively) on materials supplied. Week by week you will work through self-instructional course material (delivered via Blackboard), which provides the framework and focus for reading key texts and papers and undertaking the specific tasks set. This work will be undertaken on an individual basis, but at
various points you will be expected to interact and share material with other students in your learning group and your tutor (12 hours).

A computer for accessing Blackboard, websites and electronic journals.
Course texts and course learning pack.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Completion of Postgraduate diploma

Professionally presented proposal for a work practice project or dissertation: to include research and evaluation, project or dissertation plan with risk assessment for non-completion, and alternative strategies (3,000 words) LO 1, 2 & 3(100%)

In this module you will be considering your previous Creative and Cultural Industries experience and skills acquisition in order to plan a major project or dissertation that progresses your aspirations for your career development. You will research associated areas and evaluate the opportunities for generating original and innovative ideas for an area of the Creative and Cultural Industries. The project or
dissertation will become the major focus of your final work towards your MA as the Creative Entrepreneurship module.
Your work in this module will involve liaising with relevant parties, including for example university tutors, industry partners, publicity and financial representatives and careers advisors. You will evaluate the information you have gathered and relate new information to skills you have already mastered, in order to create a coherent plan for a project or dissertation that is entrepreneurial in spirit.
The module will start with reflection of your previous experience and move on to the investigation and evaluation of an associated area that moves your knowledge forward. You will build on your skills of analysis to generate realistic and achievable goals that will be communicated by verbal and written means to your peers and tutors.
Students may present a proposal for work practice, or a proposal for a dissertation related to work practice in the Creative and Cultural Industries. Examples might be:
The investigation of a niche market for a product such as corporate entertainment DVDs or photographs, and the associated packaging and marketing of such a product, with consideration for competition and changing media technologies.
The planning of a dissertation relating to self employment in the Creative and Cultural Industries, identifying a range of resources, existing research, potential research tools and sources of primary information.