The Report will document the development of a new media product or company or the activities of a new media company. The Report should analyse these activities in relation to Learning Outcomes 1 and 3 (equivalent to 2500 words) [Learning Outcomes 1,2,3]
A Virtual Presentation Seminar (equivalent to 1000 words) [Learning Outcomes 3,4,5]
Class participation [Learning Outcomes 1 and 5]

The course will provide an overview of the main technological changes currently occurring; how these are being funded and shaped; the development by and impact on media industries, how they might change the nature of the media and its relationship with society. Students will focus on a particular industry product or media form as a case study for illustrating these processes.

The main focus will be on self instruction, within a tightly structured framework and relying largely (but not exclusively) on materials supplied. Week by week you will work through self-instructional course material (delivered via Blackboard), which provides the framework and focus for reading key texts and papers and undertaking the specific tasks set. This work will be undertaken on an individual basis, but at various points you will be expected to interact and share material with other students in your learning group and your tutor (12 hours).

A computer for accessing Blackboard, websites and electronic journals.
Course texts and course learning pack.
The Blackboard virtual learning environment will be available (where relevant) to support this module. Details will be supplied in the module handbook.

Barbrook, R (2007) Imaginary Futures: From Thinking Machines to the Global Village. (Pluto Press: London)
Kung, L (2008) The Internet and the Mass Media. (Sage: London)
Lister, M et al (2003) New Media: A Critical Introduction. (Routledge: London)
Lyon, David (1988) The Information Society: Issues and Illusions (Polity Press: Oxford)
Wise, R (2000) Multimedia: A Critical Introduction. (Routledge: London)