Module Descriptors
INTERACTIVE ASSET DESIGN AND DEVELOPMENT
FVFX40523
Key Facts
School of Digital, Technologies and Arts
Level 4
30 credits
Contact
Leader:
Email:
Hours of Study
Scheduled Learning and Teaching Activities: 78
Independent Study Hours: 222
Total Learning Hours: 300
Assessment
  • PROJECT PLANNING AND PRE-PRODUCTION weighted at 25%
  • PRACTICAL TASKS weighted at 50%
  • VERBAL PRESENTATIONS weighted at 25%
Module Details
Module Additional Assessment Details
The assessment comprises of

25% project planning and pre-production [Learning Outcome 1]:
• Research into chosen topic
• Drawing from observation
• Human anatomy studies

50% practical project consisting of number of different tasks [Learning Outcomes 2 and 3]:
• Understanding and application of fundamental art principles,
• Development of credible designs,
• Use of appropriate tools and workflows,
• Finished design,

25% two-stage verbal presentations [Learning Outcomes 3 and 4]:
• Interim review (formative assessment – review & discussions via PowerPoint presentation)
• Final review (summative assessment – deconstruction of finished design via PowerPoint presentation)
Module Indicative Content
The very best films, games and interactive media utilise cutting edge technology. But what makes the very best stand out are the ideas and visuals. Great ideas that are clearly communicated through strong visuals are a key component in the success of a production. They’re also vital in firing up the imagination of the art team, director & producer, and getting that blockbuster off the ground.

This module focus on development of traditional and digital drawing skills; mixing traditional media and modern day technology such as Wacom Cintiq Pend Display and 3D computer modelling. You will start by exploring fundamental 2D & 3D art principles and learning new techniques. You will then apply this to your own creations and through practice you will refine skills. The outcome will be a 3D character design piece which will be submitted in form of digital “booklet” composed of design sheets, sketches, life drawings and visualization that may encompasses environment or landscape, vehicle, man-made structure and human or humanoid figure drawings.

Students will cover following skills / areas:
• Research skills
• Drawing skills and anatomy studies
• Dynamic poses and stances
• Depth and atmospheric perspective
• 3D modelling, unwrapping and texturing skills
• Lighting & Rendering
• Presentation skills

As part of the assignment students will be asked to discuss their progress and finished design via PowerPoint presentations.
Module Resources
Autodesk Entertainment Creation Suite
Adobe Creative Suite
Digital Academy Forum
Digital Tutors
Library
Blackboard
Wacom Cintiq interactive pen display / Wacom graphic tablet
Module Texts
Gurney, J., 2010. Color and Light: A Guide for the Realist Painter. Andrews McMeel Publishing
3DTotal Publishing/Legaspi, 2015. Anatomy for 3D Artists. 3DTotal Publishing
3DTotal, 2015. Beginner's Guide to Sketching. 3DTotal Publishing
3DTotal, 2015. Beginner's Guide to Character Creation in Maya. 3DTotal Publishing
3DTotal, 2011. Photoshop for 3D Artists: Volume 1. 3DTotal Publishing
3DTotal, 2011. Digital Art Masters: Volume 6. 3DTotal Publishing
Module Learning Outcomes
1. INVESTIGATE INTO ANATOMY AND THE REAL WORLD AROUND YOU. RESEARCH INTO INDUSTRY STANDARDS TO HELP DEFINE THE CREDIBILITY OF YOUR OWN DESIGN.
[Enquiry and Analysis]

2. CREATE 3D CHARACTER CONCEPT DESIGN AND CONCEPT ART PIECES THAT ARE INFORMED BY THE RESEARCH.
[Application]

3. UNDERSTAND FUNDAMENTAL 2D & 3D ART PRINCIPLES INVOLVED IN SUCSESFULL EXCECUSION OF THE BRIEF.
[Learning]

4. REFLECT UPON THE VISUAL AESTHETICS AND EVALUATE SHAPE, FORM, COLOUR, TEXTURE AND LIGHT IN YOUR WORK THROUGH PRESENTATION OF THE FINISHED DESIGN.
[Reflection; Visual Analysis]